The Adobe Target Analyst supports the execution, quality assurance, and ongoing sustainment of digital experimentation and personalization experiences across web properties. This role partners closely with the Optimization, Product, Engineering, and Digital Experience teams to build and deploy Adobe Target experiences, validate A/B tests, maintain winning experiences and production hotfixes, troubleshoot platform issues, and ensure Target activities continue to operate reliably through website releases and changes.

Job responsibilities

Major Responsibilities

% Of Time

Adobe Target Experience Development & Deployment

• Build, configure, and deploy Adobe Target experiences in support of A/B testing, personalization, and digital optimization initiatives.
• Partner with the Optimization team to translate test requirements and experience designs into functional Adobe Target activities.
• Implement winning test experiences at 100% traffic allocation when appropriate, providing a temporary production solution until the functionality can be developed natively by Product and Engineering teams.
• Build and deploy Adobe Target hotfixes and experience updates to address production issues while longer-term technical solutions are being developed.
• Ensure Target implementations follow established experimentation, development, and platform standards.

 35%

Quality Assurance & Experimentation Support

• Perform comprehensive quality assurance for web experimentation initiatives prior to launch, validating Adobe Target configuration, audience qualification, experience delivery, DDE implementation, and overall launch readiness.
• Validate experiences across applicable browsers, devices, audience conditions, and user journeys to ensure intended functionality and guest experience.
• Partner with Experimentation Managers, Developers, Product teams, and other stakeholders to troubleshoot implementation issues and resolve defects prior to activation.
• Support pre-launch and post-launch validation of Adobe Target activities to confirm experiments and personalization experiences are functioning as expected.

25%

Production Support & Experience Sustainment

• Own the ongoing maintenance and operational health of Adobe Target-powered production experiences, hotfixes, and sustained winning tests.
• Monitor, maintain, troubleshoot, and update live Adobe Target activities to ensure experiences continue functioning as intended.
• Support the sustainment of personalization initiatives and other long-running Target experiences by identifying potential issues and coordinating required updates.
• Identify and escalate risks or technical issues that may affect experimentation, personalization, guest experience, or data integrity.

25%

Release Coordination & Cross-Functional Partnership

• Partner closely with Product, Engineering, Web, and Digital Experience teams to understand upcoming website releases and assess potential impacts to active Adobe Target activities.
• Represent Adobe Target and experimentation considerations during product launch, release readiness, and deployment discussions.
• Act as a communication bridge between website delivery teams and the Experimentation team, proactively identifying changes that could affect active tests, audiences, personalization experiences, or Target functionality.
• Coordinate validation of Adobe Target activities before and after website releases to minimize disruptions to active experiences.
• Maintain expertise in Adobe Target functionality, implementation approaches, and platform capabilities, and provide guidance on best practices.

15%

• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.