Lead the planning and execution of premium client experiences, experiential marketing programs, and BTL activations across Latin America, leveraging NBCUniversal brands, content, and IP to strengthen strategic partnerships, drive business objectives, and create memorable brand experiences.
 

• Develop and execute high-profile events, NBCUniversal Experiences programs.
• Design and manage end-to-end guest journeys, including travel, accommodations, hospitality, entertainment, and on-site execution.
• Lead regional BTL activations and experiential initiatives supporting business priorities, affiliate relationships, and partner engagement.
• Manage agencies, vendors, production partners, budgets, timelines, and operational processes to ensure flawless delivery.
• Collaborate with Commercial, Content, Brand Marketing, Communications, Legal, Compliance, and International teams to execute strategic experiences.
• Establish, track, and report against KPIs to measure program effectiveness, partner engagement, client satisfaction, attendance, budget efficiency, and business impact.
• Develop dashboards, trackers, post-event reports, and executive recaps to monitor performance, identify opportunities, and support data-driven decision-making.
• Continuously optimize programs based on insights, feedback, and performance metrics to maximize ROI and partner value.