NBCUniversal's Rock Studios team is industry-leading and award-winning, responsible for delivering groundbreaking campaigns and experiences for the world’s most influential marketers and advertisers. We develop innovative creative campaigns across all platforms and formats, leveraging the power of our networks and the passion of our audiences. With a pioneering spirit, entrepreneurial drive, and a passion for pushing boundaries, we are committed to providing cutting-edge solutions that exceed our partners’ expectations.

The Campaign Director sits within NBCUniversal’s Creative department in Rock Studios, serving as the strategic lead for multi-network pitches. This role is responsible for developing the overarching campaign idea — the single, sellable concept that connects client insights to NBCU’s full portfolio of networks, platforms, and experiences. Acting as the quarterback for complex, multi-platform RFPs, the Campaign Director ensures every pitch tells one cohesive, client-focused story that feels seamless, elevated, and easy to buy.

• Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns.
• Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative.
• Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams.
• Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation.
• Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story.
• Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies.
• Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence.
• Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production.