Reporting to the Director, DTC Subscriber Growth, the Manager of Conversion Rate Optimization will join a growing team responsible for the adoption and growth of MS NOW’s new Membership subscription. This role will be tasked with maintaining, testing, and optimizing the direct-to-consumer conversion funnels on web and in-app to support subscription and revenue growth.

The ideal candidate has experience with subscription management and testing platforms, has designed, deployed and optimized testing roadmaps, and can mobilize cross-functional teams needed to support. Prior experience launching and building test and experimentation tools and capabilities strongly preferred.

Responsibilities: 

• Maintain packaging, pricing, and promotional offers across web and app
• Manage day-to-day operations and partnership with the subscription management platform
• Manage SKUs and pricing for in-app purchases
• Execute and optimize A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnel
• Regular collaboration across teams (including Product, Biz Ops, Strategy, Finance, Legal, Customer Success) to ensure alignment and share results
• Manage and prioritize requests to product to support package page updates and testing roadmap
• Provide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offers
• Manage the creative development process for purchase path testing
• Partner with Analytics to establish conversion and testing reporting requirements
• Proactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growth
• Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences