About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 100 million athletes in 195 countries. If you sweat, you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day.

Our team is looking for a Senior Digital Marketing Manager to build and own Strava’s paid media strategy from the ground up — expanding our global community of authentic athletes and having a tremendous impact on our business momentum. A rare, compelling opportunity to build a function and a team from 0 to 1 within an already beloved brand.

Motivated by learning and experimentation, you’ll partner with Product, Analytics, CRM, Brand, and Product Marketing teams (and partnering agencies!) to strategize, oversee, implement, and optimize our media channels across the entirety of the customer journey — from acquisition to retention, and everything in-between. Not to mention, with an incredible group of inspiring teammates (or, as we like to call them internally, Stravioli’s) to your left and right.

You’re passionate about this opportunity because you will:

• Rebuild what digital media means at Strava, creating and striving toward a vision that you’ll set for how we drive athlete engagement and revenue through paid channels.
• Experiment and learn (and experiment some more) to create benchmarks and an understanding of the digital landscape that’ll inspire new programming and initiatives.
• Pioneer innovative new channels and technologies that act as powerful new growth levers for the business, from registrations to subscriptions.
• Create a holistic experience for Strava athletes on and off the platform, partnering with a beautifully intelligent group of people to do so across Product, Growth, CRM, and more.

You will be successful here by:

• Driving growth for the business — both immeasurably in how we utilize and influence paid channels and measurably across our topline revenue objectives.
• Guiding sophistication in our approach to audience segmentation, ad spend management, campaign optimization, and channel attribution.
• Putting the athlete at the center of your work, ensuring a positive, engaging, relevant digital experience with our user base.
• Approaching your work with creativity and an open mind, continually experimenting with new campaign approaches that inspire athletes and grow the business.
• Challenging the status quo, helping to drive inclusivity, examine bias, and drive forward progress on our anti-racism commitments through your work and approach.

We’re excited about you because:

• You have 6+ years of experience working on digital marketing, with a proven track record of driving high year over year growth, executing high-quality campaigns, and maximizing the efficiency of the ad spend you’re managing.
• You’re ready to take the next step in your career, starting as an individual contributor with the potential to grow a team under you as you help Strava grow.
• You’ve worked on customer acquisition strategies for mobile apps and can build effective marketing funnels across paid search, app store optimization, display and social, with app download as a key part of the customer journey.
• You’re not afraid to get into the details, and can step in and manage campaigns on online ad management platforms when necessary.
• You can assess current paid media capabilities and develop a roadmap to evolve them, coordinating with marketing and product growth teams to achieve your team’s vision.
• You have experience working with external agencies from the selection process to day-to-day agency management. And you can set up processes that ensure agency work is always clearly connected to our marketing priorities and brand guidelines.

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

For more information on compensation and benefits, please click here.

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