Overview of the Role

The Senior Editorial Planner leads Hayu’s day-to-day editorial planning and platform merchandising, ensuring content is curated, scheduled and surfaced to support discovery, engagement and retention across Direct-to-Consumer and partner platforms.

Core Responsibilities

Platform Programming & Merchandising

• Support Head of Content Strategy in executing and evolving Hayu’s merchandising strategy
• Using Hayu’s in-house CMS, own the day-to-day curation, scheduling and maintenance of Hayu DTC and partner platforms across multiple audience segments, territories and devices.
• Create and ideate editorially sharp merchandising rails and collections that improve content discovery, support retention and encourage deeper viewing through Hayu’s distinct tone of voice and brand.
• Maintain and manage the editorial planner, providing a forward view of launches, campaigns, themed collections, and key platform moments.
• Working closely with in-house creative teams brief and manage delivery of on-platform imagery, trailers and extras.
• Create, maintain and distribute monthly programming calendars for internal and external stakeholders.
• Support programming and operational needs including troubleshooting, coordinating materials, maintaining trackers and posting updates.
• Manage and coordinate regional and market specific requirements; including Hayu France translations and Hayu New Zealand general entertainment merchandising.
• Working with Data Engineering, lead on the evolution of Hayu’s merchandising insights to further steer strategy and audience needs.
• Create and distribute monthly merchandising reports highlighting core metric performance.

Campaign Delivery & Audience Engagement

• Working closely with Head of Content Strategy implement engaging pre-roll strategies to drive deep content consumption.
• Own and lead relationship between content merchandising, and Media Planning, collaborating on monthly pre-roll briefs, coming soon initiatives, trailers and extras.
• Work with Marketing and Customer Relationship Management to support cross-promotional activity.
• Use performance insight to optimize campaigns, improve discovery and inform future merchandising decisions.

Product & Platform Development

• Working with Head of Content Strategy, represent and champion editorial and audience needs in product roadmap conversations, identifying practical opportunities to improve personalization, efficiency and performance measurement.
• Act as the day-to-day lead between Content, Product (including external product vendors) and data engineering teams, facilitating fixes, improvements and delivery of platform enhancements.
• Identify and drive efficiencies within Hayu’s CMS to drive further automation opportunities.

Stakeholder Management & Cross-Functional Collaboration

• Act as a key editorial merchandising contact for Content, Marketing, Product, CRM, Data, Operations, Commercial and external platform partners.
• Communicate programming priorities, campaign plans and platform requirements clearly across teams and partners.
• Support off-platform merchandising across key partner platforms, including NOW TV, YouTube and Amazon.

Other Responsibilities 

• Act as a content champion within the business.
• Help identify content acquisition opportunities.
• Present and attend QBR’s both for internal and external stakeholders.
• Support Hayu Hub & digital content pipelines.
• Work closely with Social Media and digital acquisition teams to identify key content priorities for support and collaboration.
• Support content and merchandising queries and tasks across the business.