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About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!

We’re looking for an enthusiastic associate copywriter to join our internal brand creative team at AllTrails on a full time contract basis. Our ideal candidate is skilled at writing clear and compelling copy that enriches our marketing initiatives - including lifecycle, go-to-market, social, outbound, and promotional efforts.

Requirements:

1-3 years professional writing experience.

Skilled at writing customer-facing copy in a distinct brand voice.

Work closely with design, marketing, product, and translations teams to solve user and business needs with friendly, scalable content

Ability to understand functional product benefits and articulate them in a relatable way to users through copy.

Experience managing stakeholder feedback.

Work quickly and effectively across multiple projects at once.

Humility, empathy, and open-mindedness (no egos)

Passion for the outdoors

Bonus Points:

Familiarity with design and project management tools (Figma, Asana, Monday)

Experience in a fast-paced, in-house creative studio.

Experience writing for global audiences with a translation-first approach

Experience with copy testing

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $45,000 - $60,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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