We are looking for a Brand Marketing Specialist to help manage global advertising campaigns for our mobile games, with a focus on linear and connected TV. This is an exciting opportunity to grow a new channel for Dream Games and help us bring our brand to life across the big screen. In this role, you will need to use a balance of creative and analytical skills to improve the sophistication of our TV advertising strategy. On a day-to-day basis, you will be responsible for optimizing our media investment to maximize performance and brand impact, while also helping to define the long-term strategy for these channels.
At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for.
ResponsibilitiesMedia Planning -Working with the Senior Brand Marketing Manager to define, deliver, and measure high-impact, innovative upper-funnel media campaignsCampaign Management & Execution -Own the relationship with our connected TV media partners and identify opportunities to optimize always-on campaignsExperimentation - Drive innovation and growth through experimentation and A/B testing across multiple platforms with a balanced approach between art and scienceCreative Strategy -Conduct creative analysis and testing to develop our strategy for mid-funnel content. Collaborate with our internal Brand, User Acquisition, and Creative teams, as well as external partners to produce new TV creative conceptsProduct Innovation - Identify new and innovative products across mid and upper-funnel media channels and develop a framework to test and scale these opportunitiesMarket Insight - Stay up to date with current trends in digital marketing and ensure we stay at the cutting edge of the TV buying landscapeRequirementsProven experience managing advertising campaigns, ideally for mobile games or other appsHave a good understanding of marketing measurement, including app install attribution, media mix modeling, brand lift, and other frameworksStrong creative thinking skills and the ability to interpret our brand across different channelsExperience in managing external marketing partners (agencies or other media vendors)Creative and results-oriented mindsetProactive, self-motivated, and very organizedStrong communication skills and attention to detailPassion for gaming and understanding of the mobile gaming industryProficient in EnglishEstimated Salary range:
Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $40,000 - $60,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.
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