Senior Director, Media and Organic Discovery at Peloton

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ABOUT THE ROLE

The Senior Director, Media and Organic Discovery is responsible for driving efficient subscriber growth through media, digital creative, and SEO. The person in this role obsesses over performance and understands how to build a strategy and optimize touchpoints through the funnel– from reaching the right audiences to driving consideration and conversion.

To be successful, the ideal candidate must possess a breadth of technical and interpersonal skills. They are experienced in leading teams, building strategies, driving innovation, analyzing results, and influencing cross-functional partners in a matrixed organization.

This role reports into the VP, Growth Marketing and will lead a team of 21. They will work closely with external agency partners (media + creative) and cross-functional teams across the company including Finance, eComm, Marketing Analytics, Creative, and Product Marketing.

YOUR DAILY IMPACT AT PELOTON

Accountable for driving incremental subscriber growth at an efficient LTV:CAC
Oversee Connected Fitness and App media strategy

Support annual and quarterly planning, ensuring that budget, media mix, and flighting are optimized across and within audiences, products, and channels
Lead team of integrated media planners, channel strategists, and growth creative strategists to deliver insights-driven media plans and creative to reach and engage Peloton prospects across touchpoints
Partner with agencies across full-funnel channel execution (TV, OTT, Social, Search, etc)
Partner with Marketing Analytics, media teams, and agencies to continuously improve performance via analysis and robust test and learn

Oversee Organic Discovery

Lead team of SEO strategists to develop content roadmap and technical improvements to improve traffic and conversion on onepeloton.com in collaboration with eComm and Editorial
Build out strategy to capture organic fitness interest on other content platforms

Partner with eComm to optimize lead capture and conversion rate for paid and organic traffic
Deliver plans and performance updates to cross-functional partners and senior leadership

YOU BRING TO PELOTON

12+ years of media and SEO experience; deep understanding of platforms, audience activation, digital creative best practices, measurement, and technology trends
Proven track record of driving results; experience working for subscription company strong plus
Experienced team leader who knows how to motivate and support high-performing team members
Analytical mindset and ability to identify data-informed insights
High level of proficiency in Excel/Google Sheets (Looker experience a bonus)
Strong interpersonal and communication skills
Excellent project management skills with attention to detail and organization
Flexible mindset; comfort operating in a fluid environment
BA degree required; MBA a plus

#LI-SV2

#LI-Hybrid

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

- Medical, dental and vision insurance

- Generous paid time off policy

- Short-term and long-term disability

- Access to mental health services

- 401k, tuition reimbursement and student loan paydown plans

- Employee Stock Purchase Plan

- Fertility and adoption support and up to 18 weeks of paid parental leave

- Child care and family care discounts

- Free access to Peloton Digital App and apparel and product discounts

- Commuter benefits and Citi Bike Discount

- Pet insurance and so much more!

Base Salary Range

$248,500—$323,100 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $150,000 - $200,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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