Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
The Senior Paid Media Specialist will be responsible for developing comprehensive media strategies, driving flawless execution and implementation of those strategies, optimizing advertising campaigns, and ensuring alignment with overall business goals for our seasonal Brand and Product campaigns.
You will help manage initiatives to improve the perception of the brand and grow consideration among target audiences with the objective of increasing traffic to
BR.com and our retail partners. You will accomplish this by planning and executing on full funnel strategies across multiple media channels including paid social, online video, programmatic display, custom content, OOH, TV, and more.
You will be required to work effectively with internal and external stakeholders to plan and execute the seasonal Brand and Product campaigns to achieve target campaign and channel KPIs. This includes managing agency and vendor relationships to ensure all campaigns are planned, executed, monitored, and reported on properly as well as working cross-functionally across the organization and with the larger paid media team to ensure alignment throughout the campaign lifecycle.
Success in this role will be translating integrated marketing plans into effective paid strategies, leading execution with internal and external teams, and positioning Brooks as a leader in this space to win with the runner.
...
