Work closely with the marketing team and product managers to execute coordinated strategic campaigns that meet product objectives.
Identify target audiences and paired creative tests to improve unit economics and hit target KPIs to be on track for monthly and quarterly goals.
Develop test plans, measure performance, and make recommendations based on results.
Optimize creative, targeting, bids and budgets daily to drive the highest return on investment.
Provide insightful analysis of our UA spend and its results.
Work with the art team to ideate on new creative experiments to test across all platforms.
Requirements
Fluency in both Japanese and English
3+ years of performance marketing experience with direct management of user acquisition programs across Search Engine Marketing (SEM) and social ad platforms.
Experience with mobile products in the APAC region, targeting a wide range of audiences.
Experience in at least one of the following verticals: gaming, e-commerce, general Direct-to-Consumer Lead Generation.
Ability to prioritize campaigns across Meta, TikTok, Twitter, Google and LINE ads, as well as other programmatic ad networks with minimal direction.
Advanced skills with Excel for Data analysis, as well as proficiency with other tools such as MS Suite, Google Docs, SQL etc.
Familiar with standard marketing tools such as Google Tag Manager, Google Analytics, 3rd Party Pixels etc.
Ability to meet with product owners and synthesize go-to-market plans to hit key objectives.
Ability to understand, internalize, and communicate high-level goals to team members and reports.
Passionate about gaming and media.
Detail-oriented, organized, and highly-motivated.
Comfortable working in a globally distributed and remote environment.
EEOC Statement
Playco is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital or familial status, disability, genetic information, age, military service, or other applicable legally protected characteristics. We believe that our differences are our strength and we know that diversity builds a better team.
