Vice President, Marketing (WNBA x Golden State) at Golden State Warriors

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Oakland, CA

About the Position

WNBA x Golden State is looking for a Vice President, Marketing to play a critical role in growing the value of our brands and ensuring the organization is working efficiently to deliver exceptional content and experiences. In this role, you will lead a team responsible for creating and implementing marketing strategies to enhance brand awareness, increase fan engagement and drive business growth. This role requires a strong blend of strategic thinking, creative vision and operational expertise to effectively align marketing initiatives with our cross-functional partners. This position reports to the Senior Vice President, Marketing & Communications.

Come share your expertise with a growing sports and entertainment organization that values your initiative and dedication!

This is a full-time position based onsite in Oakland, CA with time spent in San Francisco for game days.

Key Responsibilities

Manage the marketing strategy and vision aligned with organization's goals
Deliver integrated brand campaigns across various marketing channels, ensuring consistent messaging and brand positioning
Oversee the Social Media team to define and execute social media strategy
Develop and manage WNBA x Golden State merchandise strategy alongside SVP, Marketing & Communications
Lead the content team and manage relationships with agencies and vendors to develop compelling marketing materials, including ads, digital content, and promotional material
Collaborate with Public Relations, Corporate Partnerships, Tickets, Community Relations, Events and Arena, to align marketing initiatives
Support existing corporate partners and generate future sales by adding value to existing partners
Manage development and maintenance of brand identity; own brand utilization and communication across the organization
Develop and refine the brand’s messaging and position that is channel and audience optimized; establish and enforce brand guidelines and standards to maintain brand integrity
Monitor campaign performance and analytics; provide insights and recommendations for optimization
Manage marketing budgets, allocate resources effectively and ensure projects are delivered on time and within budget
Build and lead an impactful team, providing guidance, mentorship, and professional development opportunities; set clear goals and expectations for the team and establish metrics to measure performance and track progress
Other duties as assigned

Required Experience & Skills

Bachelor's degree, preferably in Business Administration or Marketing, or equivalent experience
10 years of marketing, storytelling, project management, and leadership experience in sports, entertainment, or other high-profile industry/company; agency experience preferred
5+ years of supervisory management experience leading diverse teams of creative personnel and content creators to achieve defined goals
Experience managing multi-million-dollar marketing budgets
Experience leading both long-form and real-time (immediate) content creation and distribution strategies and tactics
Ability to think strategically and creatively, turning engagement behavior data into effective and innovative strategies and results
Knowledge of current and emerging marketing trends; ability to influence conversation based on knowledge and expertise
Deep understanding of the game of basketball and the team including game day events, statistics and other updates
Proficiency in Microsoft Office Suite
Ability to build positive working relationships with clients and peers at all levels within the organization
Excellent written and verbal communication, service, resolution and presentation skills
Ability to balance multiple projects at once in a fast-paced work environment

Compensation

$131,000 - 139,000 + Bonus
Comprehensive Medical, Dental and Vision benefits for employees and dependents
Employer 401K match
Vacation and generous paid time off plan for pregnancy and parental leaves

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Golden State Warriors is an equal opportunity employer.

We will ensure that qualified applicants with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Want to learn more about who we are and what we value? Visit www.warriors.com/employment

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