-
Manage and explore CEX-related DeFi projects, planning innovative integrations between Onchain Earn, Loan/Borrow, and other DeFi products with CeFi.
-
Conduct in-depth research into on-chain mechanisms such as staking, liquidity provision, lending protocols, and yield strategies to inform product design and ensure seamless CeFi-DeFi integration.
-
Lead marketing efforts for CEX DeFi-related products, collaborating with business development teams, local market managers, and other teams for effective execution.
-
Gather user insights and identify the latest trends and hotspots in the crypto/Web3 industry to positively influence the product roadmap.\
-
Provide strategic guidance and recommendations to business units, leveraging data-driven insights to support product optimization and user experience improvement.
-
Work efficiently with the Listing BD team and other Web3 business teams to identify partnership opportunities and drive product adoption.
-
Analyze data and customer feedback to develop actionable product implementation plans that enhance product-market fit and user engagement.
-
3-5 years of product strategy/product management experience.
-
Excellent analytical and problem-solving skills.
-
High-level understanding of the Web3 industry; solid grasp of on-chain mechanisms (e.g., smart contract interactions, DeFi protocol design, tokenomics, and cross-chain workflows) is required.
-
Self-driven with a strong sense of ownership, proactively identifying opportunities and pushing initiatives forward without waiting for direction.
-
Demonstrated creativity and willingness to experiment — able to propose novel product ideas and challenge conventional approaches.
-
Prior experience in exchanges, VCs, project teams, or hands-on operational roles is preferred.
-
Bilingual proficiency in Chinese and English is an advantage.
