IMG’s digital team provides Consultancy and Agency services to accelerate the digital performance of the biggest names in sport. We create and execute strategy, produce engaging content, improve the use of social media and can help you deliver against your wider business objectives. We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue. Key
Responsibilities
Ownership of the paid media brief & plans including ideation, implementation, optimisation and measurement of campaigns
Knowledge and Experience
: 1 to 3 years of paid marketing experience, with a focus in digital Familiar with digital paid media platforms, e.g. Google (search, YouTube), META, TikTok, programmatic and display Excellent account management skills, that proactively think about our clients’ needs and propose solutions Optimisation skillset, including and understanding of campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets Experience using data and metrics to drive improvements and then communicating those improvements to stakeholders General understanding of full funnel marketing tools, including Brand Lift studies, SOV reporting, A/B testing and ad formats across the funnel Knowledge of the Paid Media landscape with an interest in new channels and innovation Basic understanding of Marketing Privacy solutions (Google Sandbox, deprecation of third-party cookies, etc.) Ability to establish insight from raw data sets, track record of making data-driven decisions Strong excel skills, • experience in the production of financial proposals and media plans • Experience in performance management for Display and/or Paid Social channels (comprehension of how paid auctions work, bidding practices, optimisation strategies) Ideally, some • experience in executing campaigns across a multitude of time zones and languages An interest in sport
Skills and Abilities
Working Conditions
This is a permanent position.
This role will be based at Chiswick Park, with some flexibility on remote working as appropriate May be required to attend (and travel to) locations, including other IMG buildings and meetings Unsocial hours may be required, as dictated by the demands of the business schedule IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Work on cutting-edge sports data and analytics. Join a team that's revolutionizing how we understand sports performance with AI and machine learning.
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