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Review, verify and maintain Ad Intel reference data (brand definitions, corresponding parent company information and product category assignments) according to established guidelines and procedures. Harmonize unmapped vendor data to Ad Intel brands using established business rules, timelines and procedures. Recommend changes to business rules and updates as needed.

JOB RESPONSIBILITIES

Harmonize unmapped vendor data descriptions and creatives to Ad Intel reference data using established guidelines.

Read and understand source data in text format to classify brand information.

Identify valid new brand records to flag for additional research.

Maintain the integrity of the Ad Intel database through special projects

Effectively research problem areas found in the database through daily maintenance procedures.

Interact with Ad Intel Education department to provide input regarding specific advertising and guideline recommendations.

Role focuses 90% on digital advertising brands; the remaining time is spent on other media.

ROLE REQUIREMENTS

Must speak and write American English.

Must have good interpretation and transcription skills.

Must have basic computer skills.

Must be able to work both independently and as part of a team.

Must be able to meet expected benchmarks/KPIs for quality and output.

Must have creative thinking and problem solving skills.

Must have solid multi-tasking skills, and be able to prioritize workload to meet deadlines.

Must be analytical and detail oriented, with independent decision-making abilities.

Must have strong organizational skills.

Must respond well to feedback.

Must be proficient in spreadsheet software (Google Sheets).

Experience working in a production environment is a plus.

Knowledge of - and Interest in - American culture and advertising a plus.

Must be aligned with Nielsen core values of Courage, Growth and Inclusion.

REPORTS TO

Team Leader (Ad Intel Operations)

Nielsen is hiring a Ad Intel Analyst - English

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Nielsen is hiring a Ad Intel Analyst - English

Job Description

Skills & Technologies

Explore Biotech Careers

Salary Information

Create a Job Alert

Related Opportunities

Senior Manager, Product

Senior Database Administrator - Mumbai & Bangalore

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