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ABOUT THIS JOB

This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.

RESPONSIBILITIES

Using Nielsen applications, identify relevant advertising from a variety of media

Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity

Follow and understand coding rule guidelines

Follow established business rules to identify products or services being advertised.

Identify valid new brand records to flag for additional research.

Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.

View digitised print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspapers.

Sort and organise digitised content to ensure all pages of an ad are captured together.

Assign positions and page attributes as outlined by media-specific guidelines.

Identify advertising content within digitised print content by “clipping” ads, or validating automated “clips”.

Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.

Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.)

Work as part of a team to ensure all departmental deadlines are met

Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements

Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement

Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal

Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

PERSONAL SKILLS

High focus on attention to detail

Delivery focused

Excellent written and verbal communication skills

Excellent typing skills

Good basic numeracy skills

Good understanding of the Google suite

Fluent in UK English

Demonstrate both strong results focus and sensitive people skills

Be flexible and open to change

Knowledge of UK brands is a plus.

May be required to work weekends as part of a shift rota.

May be required to work some UK Bank Holiday days in line with department shift rotas.

Nielsen is hiring a Ad Intel Classification Analyst- Bangalore

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Nielsen is hiring a Ad Intel Classification Analyst- Bangalore

Job Description

Skills & Technologies

Explore Biotech Careers

Salary Information

Create a Job Alert

Related Opportunities

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Senior Database Administrator - Mumbai & Bangalore

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