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ABOUT THIS JOB
This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.
RESPONSIBILITIESUsing Nielsen applications, identify relevant advertising from a variety of mediaEnter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activityFollow and understand coding rule guidelinesFollow established business rules to identify products or services being advertised.Identify valid new brand records to flag for additional research.Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.View digitised print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspapers.Sort and organise digitised content to ensure all pages of an ad are captured together.Assign positions and page attributes as outlined by media-specific guidelines.Identify advertising content within digitised print content by “clipping” ads, or validating automated “clips”.Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.)Work as part of a team to ensure all departmental deadlines are metWork to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreementsReceive feedback from your line manager or supervisor and act upon it to ensure continuous improvementWork closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goalMust be aligned with Nielsen's core values of Courage, Growth, and Inclusion.PERSONAL SKILLS High focus on attention to detailDelivery focusedExcellent written and verbal communication skillsExcellent typing skillsGood basic numeracy skillsGood understanding of the Google suiteFluent in UK EnglishDemonstrate both strong results focus and sensitive people skillsBe flexible and open to changeKnowledge of UK brands is a plus.May be required to work weekends as part of a shift rota. May be required to work some UK Bank Holiday days in line with department shift rotas.Estimated Salary range:
Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between ₹6,00,000 - ₹7,00,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.
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