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AD Intel Classification Analyst - Mumbai/Bangalore

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Mumbai, India

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ABOUT THIS JOB  

This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.

RESPONSIBILITIES
  • Using Nielsen applications, identify relevant advertising from a variety of media
  • Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
  • Follow and understand coding rule guidelines
  • Follow established business rules to identify products or services being advertised.
  • Identify valid new brand records to flag for additional research.
  • Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
  • View digitised print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspapers.
  • Sort and organise digitised content to ensure all pages of an ad are captured together.
  • Assign positions and page attributes as outlined by media-specific guidelines.
  • Identify advertising content within digitised print content by “clipping” ads, or validating automated “clips”.
  • Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.
  • Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.)
  • Work as part of a team to ensure all departmental deadlines are met
  • Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements
  • Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement
  • Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal
  • Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

  • PERSONAL SKILLS
  • High focus on attention to detail
  • Delivery focused
  • Excellent written and verbal communication skills
  • Excellent typing skills
  • Good basic numeracy skills
  • Good understanding of the Google suite
  • Fluent in UK English
  • Demonstrate both strong results focus and sensitive people skills
  • Be flexible and open to change
  • Knowledge of UK brands is a plus.
  • May be required to work weekends as part of a shift rota. 
  • May be required to work some UK Bank Holiday days in line with department shift rotas.

  • Estimated Salary range:

    Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between ₹6,00,000 - ₹7,00,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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