logo of sportstechjobs
Company logo

Nielsen is hiring a

AD Intel Classification Analyst - Mumbai/Bangalore

Location: Mumbai, India

Join Premium to save jobs

Read by 706 job seekers.

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. 

ABOUT THIS JOB  

This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.

RESPONSIBILITIES
  • Using Nielsen applications, identify relevant advertising from a variety of media
  • Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
  • Follow and understand coding rule guidelines
  • Follow established business rules to identify products or services being advertised.
  • Identify valid new brand records to flag for additional research.
  • Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
  • View digitised print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspapers.
  • Sort and organise digitised content to ensure all pages of an ad are captured together.
  • Assign positions and page attributes as outlined by media-specific guidelines.
  • Identify advertising content within digitised print content by “clipping” ads, or validating automated “clips”.
  • Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.
  • Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.)
  • Work as part of a team to ensure all departmental deadlines are met
  • Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements
  • Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement
  • Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal
  • Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

    • PERSONAL SKILLS
  • High focus on attention to detail
  • Delivery focused
  • Excellent written and verbal communication skills
  • Excellent typing skills
  • Good basic numeracy skills
  • Good understanding of the Google suite
  • Fluent in UK English
  • Demonstrate both strong results focus and sensitive people skills
  • Be flexible and open to change
  • Knowledge of UK brands is a plus.
  • May be required to work weekends as part of a shift rota. 
  • May be required to work some UK Bank Holiday days in line with department shift rotas.

    • Ad Join Swish Analytics - Work on cutting-edge sports data.

    Explore open roles →

    Estimated Salary Range

    Our AI-powered salary intelligence estimates this position's salary to be between ₹6,00,000 - ₹7,00,000. The actual salary may vary based on factors such as experience, location, and market trends.

    Create a Job Alert

    Interested in building your career at Nielsen? Get future opportunities sent straight to your email.

    Create alert
    Apply for this job
    See more jobs at Nielsen

    Related Jobs

    Company logo

    Senior Manager, Product

    Nielsen

    United States

    Company logo

    Senior Database Administrator - Mumbai & Bangalore

    Nielsen

    Mumbai, India

    Company logo

    Ruby On Rails Developer- P2

    Nielsen

    Bangalore, India

    Company logo

    QA Lead-Test Engineering

    Nielsen

    Bangalore, India