App Store Optimizations (ASO) Manager - Small Giant Games at Zynga

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Small Giant is one of the top-performing mobile gaming companies in the world.

We believe small, skilled, and independent teams can accomplish gigantic things. We know the best teams are created by hiring the best individuals and by trusting these individuals with ownership and responsibility for the work they do. Transparency, low hierarchy, and a good work-life balance are not just buzzwords for us but critical parts of our culture. We focus on the essentials while constantly looking to learn more and improve our products, our processes, and how we work together as a company.

Job Purpose

Small Giant is looking for an experienced App Store Optimizations Manager to join our ASO team. You will be part of a team that is responsible for optimizing Small Giant’s mobile titles globally within the different app stores.

You will be responsible for building & executing the ASO strategy for top-grossing and newly launched games. You will evaluate and identify opportunities where we can increase our conversion rate and improve visibility in the app stores. You will own the entire ASO process from the creative process, to running all tests, to coordinating store changes, and finally reporting on results to stakeholders.

You will join a team of talented individuals who are all committed to success and will report to the CMO.

Key Roles & Responsibilities

Identify opportunities and strategize plans to grow our games organically on both App Store and Google Play Store through ASO
Own the creative process for optimizing and testing store graphic assets to increase app page conversion
Create coherent content and creative briefs based on your research to guide the content and art teams
Plan & execute tests on all testing platforms on a scheduled basis
Work closely with the games’ marketing & product teams to communicate the ASO strategy & results
Managing promotion of in-game events and features on the app stores
Monitor the games’ KPIs that are influencing organic growth
Conduct regular competitive analysis of ASO trends and best practices

Required Skills & Experience

Proven ASO experience
Analytical mind with the ability to spot patterns and trends
Creative thinker, someone who can communicate and guide designers and copywriters
Fluent in English, both verbal and written
Ability to work independently and with precision
Excellent understanding of ASO best practices, from pre-release to running live-ops
Outstanding communication skills in – both written and spoken

Desirable Skills & Experience

ASO experience for mobile games
Internationalization/Localization experience
Strong background in Excel, statistical knowledge is appreciated

We offer you:

Exciting, fun - and highly successful - projects to work on.
Extremely talented and helpful colleagues.
Lots of power and responsibility.
Office conveniently located in downtown Helsinki and flexible remote working possibilities.
Competitive salary and other benefits.

Apply now!

We are constantly on the lookout for top talent to join our team. Whether you have years of experience, or you’re enthusiastic, smart, and quick to learn – we’d love to hear from you!

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $70,000 - $90,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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