Art Director of Social Content at Alo Yoga

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Beverly Hills, California, United States

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Art director - Social+ Omni Channel works with the Alo Creative Director to develop social first concepts, guide the look and feel for all channels and maintain brand values and product offerings of Alo. Projects include developing social first content for seasonal campaigns, style guides, ecommerce stories and messaging, and Episodic brand content.

RESPONSIBILITIES

Creative Conceptualization: You will be involved in shaping the initial creative concepts for each seasonal collection or color capsule/drop. Working closely with the Creative Director and other team members, you'll brainstorm ideas and develop innovative approaches to resonate with the target audience.
Briefing and Look Development: Collaborating with various stakeholders, you will craft detailed briefs that outline the vision for each project. Additionally, you'll contribute to the creation of social concepts ensuring that they align with the brand's aesthetic while pushing creative boundaries.
Shoot Production: From organizing shoots in-studio to coordinating external locations with team, you'll oversee the production process from start to finish. This involves managing logistics, directing talent, and ensuring that the final output meets the desired standards of quality and creativity.
Social-First Approach: Working closely with the Creative Director, you'll develop concepts that are tailored specifically for social media platforms. Your focus will be on creating content that resonates with online audiences, maintaining brand consistency across all channels.
Seasonal Campaigns: You'll lead the development of social-first content for seasonal campaigns, leveraging your creativity to capture the essence of each collection and engage the target audience effectively.
Episodic Content and E-commerce Storytelling: In addition to traditional campaigns, you'll spearhead the creation of episodic content, such as the "Outbreak the Ice" series. This involves storytelling through e-commerce channels, creating immersive experiences that drive engagement and sales.

QUALIFICATIONS

Strong creative vision and a passion for storytelling
Proficiency in Adobe Creative Suite or similar tools
Excellent communication and collaboration skills
Ability to thrive in a fast-paced, deadline-driven environment
2+ years experience with social media content creation and strategy in house for a brand
Experience managing and running shoots on-set
Knowledge of current trends in fashion, lifestyle, and digital marketing

The base salary range for this position is $110,000-$130,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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