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Associate Business Development Manager - Eastern Michigan University

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Ypsilanti, MI
Posted a day ago
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Job Description

We’re seeking a motivated sales professional to join our growing sponsorship business. This hybrid role blends sales and activation responsibilities and is ideal for someone who thrives in a fast-paced, team-oriented environment and is eager to make an impact in collegiate athletics sponsorship. If you’re ready to contribute to a high-performing team and grow your career in sports marketing, we’d love to connect with you. In this role, you’ll support both revenue generation and partnership execution. You’ll contribute to outreach strategies, assist with activations and account support, and help deliver an outstanding partner and fan experience. This includes asset fulfillment, reporting, and operational support.

The role offers broad exposure to the sponsorship process and the opportunity to build strong relationships across partners and campus stakeholders. Key Responsibilities Actively contribute to revenue generation by developing and selling creative sponsorship packages that meet and exceed assigned sales goals.

• Manage a personal book of business while supporting broader sales efforts through pipeline development, prospect research, and client outreach. Execute the full sales process: from prospecting and proposal development to closing deals and managing renewals.
• Collaborate cross-functionally with activation, marketing, and operations teams to ensure seamless execution of partner campaigns. Assist with fulfillment of all partnership elements including signage, radio, digital, social media, and in-venue promotions.
• Build and maintain strong relationships with local, regional, and national clients, as well as university stakeholders. Represent the property at key events, game days, and hospitality functions, ensuring an outstanding client experience.
• Support in the creation of end-of-season recaps and other deliverables that demonstrate partnership value. Assist in managing property social media accounts and proof-of-performance efforts. Provide general support to the General Manager and property team, including expense processing, invoicing, and other budgetary needs. Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms Perform other related duties as required Minimum Qualifications 2+ years of experience in sales, marketing, sponsorship, client service, or a related field Strong communication, organization, and presentation skills Ability to understand client needs and build integrated marketing solutions Comfortable working in a fast-paced, team-oriented environment Ability to work evenings and weekends as needed for game days and events Preferred Qualifications Experience supporting or executing sports sponsorships, including digital, social, signage, and experiential elements Familiarity with CRM tools and Microsoft Office Suite (PowerPoint, Excel, Word) Bachelor’s degree from an accredited four-year college or university

🎁 Benefits & Perks

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave

🎁 Benefits & Perksbenefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

⚖️ Equal Opportunity

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans.

The company strives each day to deliver the mission statement and embody the

🎯 core values that make Learfield an exciting place to work.

🎯 Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

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Salary Information

Salary: $110,000 - $135,000

🤖 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.

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