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Petaling Jaya, Malaysia

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

ABOUT THE ROLE

Responsible for managing/account for revenue and profit & loss of the Agencies & Advertisers MSG at the country level, leading a team in new business development, client engagement for renewals, and developing sales strategies to ensure continuity of sales pipelines, as part of the global strategy towards building Nielsen ONE in the markets.

May require to lead, direct, and evaluate direct report/s to align on overall business strategies and achieve sales goals at the country level.

ROLE RESPONSIBILITIES

New Business Development

Develop monthly/quarterly/annual sales plans to Identify growth opportunities with existing and new client groups

Deliver agreed quarterly / annual sales targets through new business development

Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a brand to drive a high number of sales leads

Build internal relationships across business units and MSGs for support with identifying opportunities and converting the sale;

Senior leadership involvement with the proposal and pitch development

Sales Strategies

Prepare and analyze weekly/monthly/quarterly/annual sales reports (SalesForce) to develop realistic and achievable sales pipelines and strategies to meet agreed sales targets

Support with developing and implementing competitive sales pricing and marketing

Develop and manage mid to long-term strategies that enhance existing client relationships and actively support client requirements across the industry

Drive marketing, and roll-out strategy for new product introductions to the industry

Client Engagement

Develop strong and trust-based relationships with clients and key stakeholders in the industry

Work with the Nielsen teams to ensure they are deployed to maximum effect on the Nielsen accounts to drive retention and potential upselling opportunities

Develop a solid working understanding of Nielsen Audience Measurement solutions along with other relevant Nielsen products to offer clients a holistic set of insights

Create and deliver clear, concise and compelling internal and external client presentations (proposals/solutions)

Bring the different media solutions and teams together for one impactful Nielsen story for clients

Collaborate with regional/ global commercial, product and marketing teams to ensure the right portfolio is available to clients in the near and medium term

Identifying and managing mutually beneficial opportunities to partner with the client

Provide feedback to product and operational teams regarding service developments to meet your client’s needs;

Monitor and encourage greater usage of Nielsen solutions in client

QUALIFICATIONS & SKILLS

Bachelor’s Degree or above in Business, Marketing, or Communications.

Min 8-10 years or above of media experience, preferably in sales or marketing roles from the media agencies or advertisers industry, with sound knowledge and understanding of research, media, advertising and/or marketing in the Malaysia market

Exposure and strong network within the media, agencies or advertisers industry

Demonstrated experience in developing strategic sales plans, and executing them successfully at country level

Demonstrated leadership credentials by leading a team to drive desired business results an added advantage, while navigating difficult situations such as market challenges, cultural change, and business integration;

Experience in the consultative selling process, including pre-call discovery and setting appointments, drafting proposals, presenting the solutions & closing the deal.

Experience of working successfully within a ‘matrix’ style environment is a plus;

Experienced in Salesforce tool and any Nielsen Audience Measurement products an added advantage.

Equipped with a sales hunter mindset to drive new business development with the aim to achieve or exceed set sales targets;

Team player with the ability to inject positive energy and a can-do attitude to the team/s.

Commercially astute – especially in proposing and negotiating solutions

Strategic thinking, analytical and logical reasoning skills

Well-organized with the ability to plan and prioritize

Proficient in Google Suite Applications – Gmail, Google Docs, Google Slides, etc

Strong interpersonal skills with a collaborative mindset to work well with others

Good communication in English, both written and verbal.

#LI-LV1

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between RM120,000 - RM180,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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