Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.

Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. 

In Canada, we’ve proudly been recognized as the Sponsorship Marketing Council of Canada’s ‘Agency of the Year’ for 3 years running. As Wasserman supports hybrid working environments, the successful candidate will have the option to work from our office in Toronto and a remote location.

The Opportunity –

Frustrated with the same old routine of your current strategist role? Looking to step into a new environment and be at the forefront of a newly integrated Creative Strategy Division? Love sports, music, and entertainment? Want to make cool shit in our industry with likeminded, all-around great humans?

If your answer is yes to all the above, then this gig is for you.

We want someone who pushes beyond the traditional confines of a ‘strategist’- a teammate that can help shape the future of Wasserman’s creative agenda by effectively leveraging our data-driven and insight-led approach to spark and inspire creativity across the agency.

In this role, you will report into a Sr. Director of Creative Strategy but also work seamlessly with account teams across our consulting, experiential, talent, and creative verticals as required. You will be encouraged to break boundaries on a project-to-project bases, stimulated by several creative opportunities across all Wasserman Canada accounts, most likely within the sports and entertainment landscape. You will not be confined to solely ‘creative strategy’ deliverables, but rather, be given opportunities to engage and develop your skills throughout the entire creative process (from client brief to end production).

Wasserman Creative Agenda

Wasserman is investing heavily in Creative services and capabilities. Our ambition is to become as renowned for Creative work as we are for Partnership Consultancy work. This journey will only be made possible through a relentless commitment to quality of thinking and of execution. You will be responsible for the delivery of fresh, evocative, and persuasive creative strategy, setting the foundation for all Wasserman Canada creative output, and ultimately, ensuring executional success with our clients.

What You Will Do.

• Foster a positive, collaborative, team-oriented environment aligned to Wasserman’s inclusive company culture and values.
• Be responsible and accountable for the creative strategy and briefs of allocated projects/clients.
• Raise the standards of both the briefing and creative processes at Wasserman Canada, coaching other #TeamWass members along the way.
• Translate consumer data to diagnose each client brief, bridging our consulting and creative practices with exceptional creative strategy.
• Work agnostically across integrated campaign, content, experiential, go-to-market, and brand strategy deliverables, to name a few.
• Push the envelope with strategy-led creative across all types of projects, presenting with a winning combination of confidence and intelligence to sell great work internally and to clients.
• Invest in learning the landscape for our clients’ business/sector, the industry contexts for their investments, their brand values, direction, and big picture objectives.
• Monitor ongoing creative trends within sports, music, lifestyle, and entertainment, to offer relevant recommendations and educate fellow team members
• Develop strong relationships with peers, partners, and clients.
• Think daily about business development and new revenue opportunities with existing and potential clients. Contribute to new client pitches and play a role in RFP responses.
• Manage, develop, and collaborate with a Creative Strategist as your direct report.

Requirements

• 6+ years relevant experience in a strategic role in brand or agency environments with proven track record of managing accounts, teams, and creative stakeholders.

• An enthusiastic teammate- a change agent with endless optimism.
• Someone who loves a problem (and craves tension), but more importantly, is obsessed with solving for it.
• Passionate about and plugged into cultural trends.
• Ability to balance analytics and insight to unearth creative opportunity.
• Are interested in people. You like interviewing consumers, analyzing audience trends, or talking to industry experts.
• An ability to inspire, influence and motivate others with an obsession for collaboration with account managers, creatives, partners, clients and more!
• Exceptional presentation and communication skills with the ability to sell through big integrated creative strategy & ideas- internally and externally.

Benefits

Base salary range: $85 - 100k, plus bonus potential if applicable for role.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role