Job Description
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
Are you fascinated by the world of advertising and want to be a part of a team that helps companies make informed decisions about their marketing strategies? Look no further than Nielsen!
As a leader within the Nielsen Marketing Mix team, you'll have the opportunity to analyze and measure the effectiveness of different advertising channels and tactics, informing critical decisions that impact the success of global industries that spend over $600B on advertising. With your help, we can translate this into $60B+ in value. Join a team that values curiosity, collaboration, and forward-thinking, and work directly with clients as a consultant and expert problem solver. Make a difference and become the trusted voice of Nielsen.
Job Overview
When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? At Nielsen, you can help advertisers understand the answers to these crucial business questions and help guide leading advertiser’s strategies. Globally ~$600B is spent on advertising, our team's mission is to measure & improve the efficiency of every single dollar of our client’s ad budget through our leading market research solutions.
As a member of Nielsen’s Americas Marketing Mix practice, you will work with leading advertisers, media agencies and media owners to help assess the effectiveness of their marketing in driving sales and in optimizing their marketing budget for the future. You will become an expert in our industry-leading Marketing Mix solution.
You will work in projects across US, Latin America and Canada and be an expert in our solution’s delivery process end to end: organizing and reviewing big sets of data for further analyses, interacting with different teams during statistical modeling and translating model results into stories and actionable insights for clients.
ResponsibilitiesEstablish enduring client relationships with senior decision-makers at clients by demonstrating on-going value by driving client outcomes.Lead clients and expand our scope of influence to a wider range of products and with greater depth of involvementProviding support to higher management by executing the business strategy and tactics to meet financial target, by building and maintaining ongoing relationships with key persons within client organizationDevelopment and analysis of marketing mix modeling, and other solutions, typically multiple studies at the same time.Design the analytical flow in all projects, in order to guarantee a fluid storyline, validating hypothesis and delivering actionable answers to the client business questionsManagement of own projects and execution guaranteeing quality in terms of deliverables and timeline compliance.Lead and influence analysts, continuously develop the team’s expertise in business analytics, enhance each team members’ skill set and address developmental opportunities and assign the appropriate resources to the right tasks in order to achieve desired results.Ensure pro-active insights and action-oriented solutions are delivered to the team by being an expert with an ability to explain the methodology behind key analytics to clientsDeliver insights and recommendations on industry-leading, Marketing Mix, Multi-Touch Attribution and Lift analytics to senior leadersProvide marketing effectiveness subject matter expertise to both the client and the internal teamDesign analytic studies that meet advertisers’ research objectivesAbility to succeed as both an individual contributor and as a member of a larger teamQualificationsBilingual: Fluent in both English and SpanishBachelor’s degree in Business, Marketing & Advertising, Statistics, Economics, Engineering,Experience 4 - 7 yearsExperience in position within Consumer Packaged Goods, Market Research, Media Agency or Digital Publishing a plus. Excellent MS Excel and PowerPoint skills.Communication skills – proficiency in both verbal and written Spanish and English, Portuguese and French are a plus.Consultative story-telling ability to turn data into insights and package for a C-level audience to maximize impactWell-organized and detail-oriented, capable of handling several projects at a time while meeting deadlinesStrong communication and presentation skillsCritical Thinking, Analytical Skills and Problem Solving.#LI-LE1
Estimated Salary Range
Our AI-powered salary intelligence estimates this position’s salary to be between $25,000 - $35,000. The actual salary may vary based on factors such as experience, location, and market trends.
