Job Description

ABOUT THE ROLE

Peloton is seeking a dynamic, highly motivated, and data-centric Associate Manager to join our Global Lifecycle & Engagement Marketing team. This role is equally focused on two key areas: supporting the ongoing strategy and execution of Apparel lifecycle marketing and partnering with Growth Marketing to own the scaling of upsell and cross-sell strategies across the member base.

We’re looking for a proven track record of operational excellence supporting broad Lifecycle programs. There will be a high degree of collaboration with other teams.  The ideal candidate has experience with developing multi-channel lifecycle messaging strategies at apparel and/or subscription businesses and is comfortable with the technical aspects of email, SMS and push notification building. 

We’re a fast-paced, action-oriented team that thrives on collaboration, making data-driven decisions, and challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.

YOUR DAILY IMPACT AT PELOTON

• Lifecycle Communication Strategy: Own and execute multi-channel lifecycle marketing strategies that support both Apparel and Growth initiatives while keeping the Member Experience first. 
• Develop and implement strategies that enhance the member experience and foster long-term engagement.
• Comprehensive Channel Management: Oversee all communications across multiple channels, including email, in-app, push notifications, on-hardware notifications, and SMS –  ensuring a consistent and seamless multi-channel member journey.
• Oversee end-to-end Apparel campaign strategy and execution, including building in Braze. Serve as the main liaison between Apparel and Member Lifecycle teams to ensure alignment of timing, campaign goals, member segments, and frequency capping. 
• Growth Marketing & Cross-Sell/Upsell Strategy: Partner closely with the Growth Marketing team to build and optimize always-on automation programs and ramp up lifecycle communications in support of promotional periods, ensuring relevance and targeting based on affinity, behavior, and lifecycle stage. 
• Propose and execute A/B tests within each of the relevant areas of focus and optimize campaigns based on data-driven insights.
• Analyze and report on campaign performance on an ongoing basis to ensure campaigns are performing as expected and improve future campaign strategies and tactics.
• Work cross-functionality with, Data Analytics and Marketing Ops teams to ensure Members are receiving the most relevant and contextual communications.
• Develop and maintain clear and concise presentations that communicate strategy, initiatives roadmap, performance metrics, and contribution to revenue.
• Develop, maintain, and share-out process documentation.
• Effective communication with peers and managers.

YOU BRING TO PELOTON

• Experience: Minimum of 3-5 years in lifecycle/CRM roles with a solid track record in managing comprehensive marketing campaigns across diverse channels.
• Technical Proficiency: Strong working knowledge of marketing automation platforms such as Braze, Salesforce, and Litmus. Proficient in HTML and knowledgeable about best practices in email and digital design.
• Experience within subscription and/or apparel space is a major plus. 
• At least 2 years of experience in production and implementation of direct marketing programs using email, SMS, and push notification messaging.  
• Analytical Skills: Exceptional ability to analyze campaign performance and adapt strategies based on robust data-driven insights. Strong attention to detail. 
• Communication Skills: Outstanding communication skills with proficiency in developing clear and concise presentations for diverse audiences.
• Strong project management and organizational skills with a proven track record managing parallel workstreams.
• Comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary.
• Copywriting, a creative eye and an interest in email design are a nice-to-have.

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