Job Description
Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.
Who We’re Looking For:
Therabody is seeking a dynamic and experienced Brand Activation Manager to oversee the planning, execution, and management of trade shows, partnership events, influencer events, and conferences in EMEA. This role involves transforming concepts into unique experiences, including trade show/expo exhibits and sponsorship activations. The ideal candidate will be a strategic thinker with a passion for event planning and a proven track record of delivering successful events that enhance brand awareness, engagement, and business growth.
Key ResponsibilitiesDevelop and execute a comprehensive events strategy aligned with Therabody’s business objectives, brand positioning, and global growth initiatives Identify opportunities for partnership events, influencer engagements, and participation in trade shows and conferencesLead the end-to-end planning and execution of Therabody-hosted and partnered events, ensuring they meet the company’s high standards and are delivered on time and within budget Manage all aspects of event logistics, including venue selection, vendor management, budgeting, and on-site coordination Collaborate with internal teams (marketing, sales, product, customer support) and external partners to ensure seamless event executionDesign and execute co-branded events with strategic partners to enhance mutual brand recognition and business objectivesDevelop and nurture relationships with key partners and influencers, creating engaging experiences that drive brand advocacy and collaboration Monitor and analyze the impact of partnership and influencer events on brand awareness and business metricsOversee Therabody’s presence at industry trade shows and conferences, including booth design, branding, staffing, and on-site logisticsDevelop strategies to maximize the impact of trade show and conference participation, including lead generation, brand visibility, and networking opportunitiesTrack and report on the ROI of trade show and conference participationWork closely with the marketing team to develop and execute event promotion strategies that drive attendance and engagementLiaise with external vendors, venues, and contractors to ensure all event requirements are metProvide regular updates to senior leadership on event progress and outcomes Conduct post-event evaluations to assess the success of each event and identify areas for improvement Prepare and present monthly post-event reports, including attendee feedback, budget analysis, and ROI The Right Person Would Have3+ years of experience in event management, preferably in the tech, wellness or beauty industry Bachelor’s degree in Marketing, Communications, Event Management, or a related field Proven track record of managing successful trade shows, partnership events and influencer events on an international scaleStrong project management skills with the ability to manage multiple events simultaneouslyExcellent interpersonal and communication skills, with the ability to build and maintain relationships with key stakeholdersProficiency in Microsoft softwareAbility to travel domestically and internationally as required Highly organized, detail-oriented, and able to work under pressureTherabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.
Therabody is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
Estimated Salary Range
Our AI-powered salary intelligence estimates this position's salary to be between $45,000 - $55,000. The actual salary may vary based on factors such as experience, location, and market trends.
