We are looking for a strategic and data-driven Brand and Marketing Manager to lead our brand 
vision and accelerate growth within the competitive iGaming sector.

The Wow

This role is critical in shaping our market presence, driving customer acquisition, and building a loyal community around our 
brand. The ideal candidate will bring a blend of creative vision, analytical prowess, and a deep 
understanding of digital marketing channels to build compelling campaigns that resonate with our 
target audience.}

A taster of what you will be involved with: 

• Develop and Execute Brand Strategy: Define and evolve the brand's positioning, voice, 
  and visual identity to ensure consistency and stand out in the marke
• Lead Integrated Marketing Campaigns: Plan, manage, and optimize multi-channel 
  marketing campaigns across digital platforms (e.g., PPC, SEO, Social Media, Email, 
  Affiliates) to drive player acquisition and retention.
• Manage Marketing Budget & ROI: Own the marketing budget, allocate spend efficiently 
  across channels, and continuously analyze campaign performance to maximize ROI and 
  LTV of acquired customers
•  Content & Creative Leadership: Oversee the creation of high-impact marketing content, 
  including video, web copy, ad creatives, and promotional materials, ensuring alignment 
  with the brand message
• Market & Competitor Analysis: Conduct ongoing analysis of market trends, competitor 
  strategies, and player insights to identify new opportunities and refine our marketing 
  approacH.
• CRM & Lifecycle Marketing: Work with the CRM team to develop and implement 
  automated email and push notification flows that guide players through their journey, from 
  onboarding to VIP status
• Partnership & Sponsorship Management: Identify, negotiate, and manage strategic 
  partnerships, sponsorships, and influencer collaborations to expand brand reach and 
  credibility.

What we are looking for

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of experience in a brand or marketing management role, specifically 
  within the iGaming, sportsbook, or online casino industry.
• Proven track record of developing successful brand strategies and managing large-scale, 
  performance-driven marketing budgets.
•  Expertise in digital marketing channels, including PPC, SEO, social media advertising, 
  affiliate marketing, and email marketing.
•  Strong analytical skills with experience using data and tools (e.g., Google Analytics, 
  Tableau) to derive insights and report on KPIs.
• Excellent leadership, communication, and project management skills, with the ability to 
  manage external agencies and cross-functional internal teams.
•  A creative and innovative mindset, with a passion for staying ahead of digital marketing 
  trends.
•  Fluency in English is require

What We Offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

 

Challenge accepted?

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