Who We Are

Entain Australia & New Zealand is fearlessly transforming the racing, sports, and entertainment landscape - reimagining how customers experience their favourite brands.

As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ names like Ladbrokes, Neds, TAB, and Betcha.

Across Entain ANZ, we’re shaping the future of sport and gaming entertainment through creative innovation, storytelling, and technology - creating experiences that connect with millions of fans.

Your Impact

As an Assistant Brand Manager at Entain Australia & New Zealand, you’ll be right at the heart of bringing our brand to life. This is a hands-on role where you’ll help shape and deliver campaigns that connect with our customers, build brand equity, and drive commercial impact. You’ll apply our brand voice and visual identity across a variety of channels, manage campaign execution from start to finish, and contribute fresh ideas and insights to our planning process. 

If you’re someone who thrives in a fast-paced environment, loves collaborating with others, and is keen to grow your strategic and creative skills, this is a great opportunity to make your mark. You’ll work closely with internal teams and external partners to ensure our brand shows up consistently and purposefully, balancing creativity, compliance, and customer-centricity every step of the way. 

A Day in the Life

• Lead brand planning and integrated briefs across Media, Client Engagement, Legal, and Content – everything ladders up to strategy and commercial priorities. 
• Coordinate the creation and delivery of above-the-line assets, ensuring they’re on-brand, compliant, and high quality. 
• Assist with forecasting and reconciliation and flag any potential overs or underspends. 
• Work with Legal, Promotions and Generosity (Client Engagement) teams to ensure all promotions meet brand and regulatory standards. 
• Use segmentation and performance data to guide targeting and messaging. 

Your Strengths

• 5+ years in a marketing and/or brand role, with a rock-solid grip on brand strategy and campaign planning. 
• A customer-first mindset, with experience applying segmentation and insights to creative tasks.
• Confidence applying brand voice and visual identity across channels. 
• Strong analytical skills and familiarity with tools like Power BI or campaign dashboards.  
• Experience writing campaign briefs and managing end-to-end campaign delivery. 
• Ability to manage multiple projects and deadlines with close attention to detail. 

Life at Entain

At Entain, it’s more than a job - it’s a place to grow, connect, and make an impact. We value individuality, celebrate collaboration, and create space for bold ideas that move people. Here, you’ll help shape the voice of some of Australia and New Zealand’s most recognised brands - while developing your own craft in a supportive, ambitious team.

Perks You’ll Love

• Hybrid & Flexible: Balance your life and work.
• Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
• Wellbeing Perks: Support for your health and happiness.
• Workday Extras: Free breakfast, snacks, and onsite barista.
• Office Vibes: Pool table, live sports, and fun social activities.

Entain, there’s nothing like it.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now. Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.