The Brand Senior Manager is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the US & Global markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.

• Serve as a leader for Nielsen’s brand initiatives, narratives and relevance across key campaigns in sports and culture. Set and execute a brand calendar roadmap for Nielsen.

• Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.

• Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the US and globally.

Responsibilities

• Brand Management: Develop, drive and execute brand initiatives in sports and culture. Use customer insights and research to continuously refine positioning and messaging.

• Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed. 

• Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.

• Team Influence and Leadership: Drive cross-functional teams for key brand projects that are critical to Nielsen’s brand and business success.  

• 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands. 

• Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios. Proven experience building or evolving a brand function in a matrixed environment.

• 7+ years of experience in managing and leading teams, including both direct reports and external partners.

• Experience in the US market and operating at global scale preferred.

• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.

• Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.