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RESPONSIBILITIES

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• Partner with Lifecycle Marketing leadership to define who we communicate with, what we say, and when we say it across the member lifecycle to drive retention, engagement, and monetization.
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• Build frameworks that connect lifecycle marketing efforts to measurable business outcomes and inform strategic decision-making.
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• Evolve and scale existing testing frameworks, bringing greater structure, consistency, and strategic focus to experimentation.
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• Leverage emerging AI capabilities to improve targeting, personalization, and insight generation - while ensuring outputs remain grounded in rigorous measurement and business impact.
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• Establish effective ways of working between Analytics and Lifecycle Marketing to ensure efficient, high-quality output.&nbsp;
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• Be a thought partner to senior leadership, bringing clarity and structure to complex, ambiguous problems.
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• Lead and develop analysts, setting a high bar for analytical quality, rigor, and business impact.
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• Foster a culture of continuous improvement by pushing the team to think more strategically, move faster, and leverage new tools to elevate impact.
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QUALIFICATIONS

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• 6+ years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role within a subscription, DTC, or consumer tech business.
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• Strong intuition for customer behavior and lifecycle dynamics; experience working on engagement, retention, or CRM/lifecycle marketing problems preferred.
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• Demonstrated ability to design and interpret experiments (A/B testing, causal inference) and translate results into business decisions.
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• Proven track record of influencing strategy through data and partnering with cross-functional stakeholders.
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• Strong analytical and problem-solving skills; ability to structure ambiguous problems into clear frameworks.
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• Advanced SQL proficiency required; experience with tools like Snowflake, dbt, or similar data environments preferred.
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• Strong communication skills and executive presence; able to clearly articulate insights and recommendations.
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• Player-coach mindset—comfortable both setting strategy and diving into the details.
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