Client Partner – Inside Sales, Small & Medium Business

THE ROLE

As a Client Partner – Inside Sales, Small & Medium Business, you will play a key role in growing and retaining Sportradar’s portfolio of small and medium-sized business clients.

You will manage a diverse customer portfolio, build strong relationships with key stakeholders and identify opportunities to expand our clients’ use of Sportradar’s products and services. From renewal discussions and customer engagement to upselling, cross-selling and proactive account development, you will own the commercial relationship throughout the customer lifecycle.

This role is ideal for someone who enjoys combining relationship management, consultative selling and commercial ownership in a fast-paced, international sports technology environment.

THE CHALLENGE

• Own and actively develop a portfolio of +50 small and medium-sized business clients.
• Build trusted relationships with customers through regular, proactive engagement via phone, video meetings, email and in person meetings
• Manage the full sales cycle, including opportunity identification, qualification, needs analysis, proposal development, negotiation and closing.
• Lead renewal discussions and take proactive measures to reduce churn and strengthen customer retention.
• Identify and develop upsell and cross-sell opportunities across the customer portfolio.
• Build and maintain a healthy sales pipeline by using a structured and consistent approach to account planning and opportunity management.
• Respond to customer enquiries quickly and professionally, providing commercially sound solutions aligned with the needs of the SMB segment.
• Understand customer goals, challenges and business models in order to position Sportradar’s products and services as relevant business solutions.
• Maintain accurate and up-to-date customer information, activities, opportunities and next steps in the CRM system.
• Collaborate closely with internal teams to ensure a seamless customer experience and successful implementation of commercial initiatives.
• Contribute to the continuous development of Sportradar’s sales approach, processes and programs for the small and medium-sized business segment.
• Identify opportunities for account growth and support the successful transition of customers into the next account segment when appropriate.
• Share customer insights, market feedback and best practices with the wider commercial team.
• Take ownership of agreed sales targets, activity levels, pipeline development and revenue growth.
• Perform other duties as assigned.

YOUR PROFILE

• Bachelor’s degree in Business, Sales, Marketing, Sports Management or a related field — or equivalent practical experience.
• Initial experience in sales, account management, business development, partnerships or a customer-facing commercial role.
• A strong interest in building customer relationships and driving measurable business results.
• Confident communication skills and the ability to engage professionally with different customer stakeholders.
• A consultative and customer-oriented sales approach with the ability to understand customer needs and translate them into relevant solutions.
• Comfortable managing multiple accounts, opportunities and priorities in a structured and organized way.
• Commercial mindset with the ability to identify customer growth opportunities and develop them into a qualified pipeline.
• Strong attention to detail and a genuine appreciation for CRM systems, data quality and structured sales processes.
• Ability to manage sales cycles from first conversation through negotiation, closing and renewal.
• Strong problem-solving, decision-making and issue-resolution skills.
• Self-motivated, resilient and disciplined, with excellent follow-through and a proactive working style.
• Ability to work effectively in a collaborative, international and cross-functional environment.
• Strong verbal, written and presentation skills.
• Confident use of standard business tools.
• Fluent English; additional languages are an advantage.