We are seeking an established, visionary, and decisive CMO who will be responsible for defining, executing, and scaling the marketing strategy across all aspects of Marketing (including but not limited to: Brand Marketing, Product Marketing, Creative/Design, Social Media, Community Management, Owned Digital Platforms, and CRM/Direct Marketing. 

This executive must be able to translate complex business strategy and product innovation into clear, compelling brand narratives that resonate with consumers in a fast-moving, highly competitive market environment. 

The CMO owns integrated marketing campaigns and initiatives, ensuring seamless and consistent execution across all channels. This role will ensure brand consistency across all performance channels and will collaborate with the SVP of Strategic Partnerships on brand-aligned partner initiatives. You will also optimize, lead, and mentor a high-performing marketing team and manage external agencies that help us scale, where relevant. 

Your ultimate mission: to solidify PrizePicks' position as a powerhouse in the category and cement it as the most trusted, innovative, and culturally relevant sports entertainment brand in the U.S.

What you’ll do:

CMO 

• Define and Drive the Brand Vision: Develop, own, and execute the enterprise-wide brand strategy and go-to-market (GTM) plans that drive long-term business goals, market expansion, and cultural relevance. 
• Product Marketing Leadership: Own the strategy and execution of all product marketing, ensuring all new features, updates, and platform capabilities are translated into compelling, consumer-friendly market narratives and positioning. 
• The CMO will own and scale PrizePicks’ performance marketing engine, driving efficient user acquisition, retention, and revenue growth across paid media, affiliate, referral, CRM, lifecycle, and emerging growth channels. This leader should bring deep experience managing large-scale, data-driven marketing programs, with a strong command of CAC, LTV, payback periods, attribution, incrementality, and channel optimization. A key opportunity will be to build a best-in-class growth infrastructure that balances brand momentum with measurable performance, expands PrizePicks’ reach into new and existing markets, and turns marketing into a durable competitive advantage.
• CRM / Direct Marketing: Oversee the lifecycle marketing and CRM/Direct Marketing channels (e.g., Email, Push Notifications, in-app messaging) to maximize user engagement, retention, and re-engagement. 
• REI / Promo Fund Collaboration: Partner closely with the VP of Revenue Operations to determine potential uses of "REI/Promo" funds that support marketing campaigns and initiatives focused on keeping PrizePicks users engaged with the mobile app. 
• Budget Management & Resource Allocation: Develop and manage the marketing budget for Brand, Product, Creative, Social, and CRM functions, ensuring effective allocation of resources and delivery of initiatives within annual operating plan constraints. 
• Consumer Insights & Market Analysis: Work closely with the Director of Customer Insights to stay abreast of industry trends, competitive landscape, and customer insights to inform brand positioning and identify new opportunities for innovation and differentiation, ensuring a constant feedback loop with the Product team. 

Creative, Content & Owned Channels

• Creative Vision & Production: Lead the Creative/Design/Production organization to develop breakthrough advertising and brand experiences that are culturally resonant, drive emotional connection, and clearly differentiate PrizePicks in this highly competitive market. 
• Social Media & Community Management: Define and lead the strategy for social media and community management to drive organic awareness & engagement, activate social communities, optimize brand loyalty, and establish PrizePicks as a natural part of the real-time consumer conversation, particularly during peak sports moments and milestones throughout the year.
• Owned & Operated Digital Platforms: Own the brand and content strategy for all owned digital platforms (e.g., website, app store, etc), ensuring a consistent and optimized user experience prior to product usage. Drive SEO, ASO, and AI platform-initiated product discovery leveraging emerging best practices in the industry.

Organizational Leadership & Cross-Functional Partnership

• Strategic Alignment

  Leverage a proven track record to create strategic alignment with goals and trade-offs including internal governance plan across marketing functions and departmental cross-functional accountability to the company’s commercial roadmap.
• Optimize the Team: Architect, recruit, lead, and mentor a high-performing, innovative Marketing organization focused on brand, product, and creative excellence.
• Cross-Functional Collaboration: Operate as a highly visible, collaborative partner across the senior leadership team (eg, Product, Engineering, Acquisition, Revenue Operations, Communications, Legal, Finance, HR) to ensure brand initiatives are fully integrated and supported across the business. 
• Measurement & Governance: Partner with the Analytics team to develop a rigorous, data-backed, brand and user measurement framework tied directly to corporate goals, brand equity, market perception, and user engagement.

What You Have

• 5+ years of consumer CMO experience. 
• Proven track record of developing and executing world-class brand, product, and creative strategies that have driven significant brand equity, market presence and user adoption. 
• Prior regulatory experience within an industry is a plus.
• Mastery of Comprehensive Consumer Marketing: Deep expertise across key marketing disciplines, including Brand Strategy, Product Marketing, Creative/Design, Social Media/Community, and CRM/Direct Marketing. 
• Strategic Storyteller & Executive Acumen: A decisive executive capable of translating complex business, financial, and product strategy into simple, compelling, and consistent consumer narratives. 
• Industry Expertise: Deep expertise in leading consumer digital products and services, especially in sports, gaming, social, or F2P video gaming. 
• Inspirational People Leader: A skilled organizational leader capable of attracting, developing, and retaining top marketing and creative talent. 
• Executive Presence: Comfortable and adept at presenting to and advising senior executives. 
• Deep familiarity with product development cycles, GTM planning, and regulatory dynamics.

Where you’ll live:

• This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid