Job Description
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
The Commerce and Data Marketing Specialist will partner with their manager and other team members to help execute Brooks’ demand generation and data strategies to both retain and acquire new consumers to the brand. In partnership with the Principal, Commerce and Data Marketing Program Manager, you will help drive strategy, tactical execution, creative requests, campaign optimization and report on programs spanning across multiple channels including: affiliate, partner marketing, referral marketing and direct mail channels.
You will assist in ensuring external vendors and agencies are held accountable and programs are meeting and exceeding weekly/monthly performance KPIs, all to be shared out during weekly business meetings. You will work cross-functionally with Product Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, E-commerce, Creative, and Digital Products teams to support campaign programming and attain target KPIs across channel. Winning in this role will be to help implement, execute, and report on program strategies aligning to our KPIs, that will bring new runners into the brand via our DTC business and wholesale retail partners.
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