Overview:

The primary care provider market is consolidating into large national footprint and Value Based Care.  This presents a ripe opportunity to take a “one to many” approach to this traditionally diffused and fragmented (private practice) market and expand both patient access to Zio AND Zio Access to Patients.  It is imperative that we match our Zio offering to this market. 

The value creation is significant.  Cardiac arrhythmias are under-tested and significantly under-diagnosed due to the current process of having cardiology test and antiquated Holter monitors.  Zio in PCP expands the TAM, moves to prevention and screening, and improves outcomes and HCRU.  Moving Zio upstream into PCP will enable diagnosing the patient where they present, avoid unnecessary specialty visits, and lower other HCRU like ED and hospital admissions, all while expanding our TAM.  These opportunities make this a critical position to the company.

The 5 large segments in this consolidating market:

1. Large Direct Primary Care Groups (regional and national providers) – exp One Medical, MDVIP, Everside
2. Innovative PCP Models - Medicare Advantage Providers (Exp Oakstreet, Chen Med, Centerwell)
3. Home Based PCP – Signify
4. ACOs - MPG
5. ACO Aggregators and Enablers (Aledade, Privia, Agilon)

The Commercial Market Development Director will be responsible for educating and aligning with the above groups as well as driving utilization and adoption of Zio through an enterprise partnership .  This role will be Eastern US geographically focused on the strategic groups and will report directly to the VP of Commercial Market Development.

Additionally, There are an additional 15m undiagnosed, asymptomatic patients who have arrythmias.  They will also be responsible for engaging these Innovative PCP groups in strategies around prevention and screening through Know Your Rhythm.  The combination of expansion of TAM, focus on prevention and screening, and selling KYR (based on risk factors) will greatly enhance the strategic roadmap of iRhythm and seed these critical adjacent markets like silent AF, sleep, and PCP adoption.

Key Accountabilities

• Complete ownership of the sales process with 8-10 large groups
• Enterprise and standardized approach to each group through education and technology validations
• Shepherd each group through a phased adoption process – activation, education, implementation, standardization, optimization
• Direct and deploy a “core team” to support customer success (CX, KAM, EHR)
• Ongoing market development and patient activation programs
• KYR expert who presents prevention and screening to top Innovative PCP groups

Desired Experience

• You are a Director level senior leader with deep experience in Executive selling, healthcare economics and business models, value-based care, market development, business development, commercial strategy.
• You possess a motivational and collaborative leadership style with a track-record for building cross-functional partnerships.
• You have solid business and commercial acumen and demonstrated ability to analyze complex situations and make sound business recommendations.
• You have exceptional communication skills, able to influence to drive decisions with key stakeholders.
• This is a “sales first” role and you must be able to grow markets and Zio utilization.

What's In It For You

This is a regular full-time position with competitive compensation package, excellent benefits including medical, dental, and vision insurances (all of which start on your first day), health savings account employer contributions (when enrolled in high deductible medical plan), cafeteria plan pre-taxed benefits (FSA, dependent care FSA, commute reimbursement accounts), travel reimbursement for medical care, noncontributory basic life insurance & short/ long term disability. Additionally, we offer:

• emotional health support for you and your loved ones
• legal / financial / identity theft/ pet and child referral assistance
• paid parental leave, paid holidays, travel assistance for personal trips and PTO!

iRhythm also provides additional benefits including 401(k) (with company match), an Employee Stock Purchase Plan, pet insurance discount, unlimited amount of Linked In Learning classes and so much more! 

FLSA Status: Exempt

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