Starting nearly six years ago, GAME GOLF was only an idea, a concept. Through years of raising capital and funding R&D research, the idea finally became a reality in January 2014. GAME GOLF, from Game Your Game Inc, launched into the golf business inspiring golfers and the industry’s most influential organizations to create a new growth category for golf. GAME GOLF is led by John McGuire, CEO, who conceived the idea of collecting data to help further the passion, the learning and the growth of sport using technology. Golfers have been playing the game of golf without any insight on how well they played from day to day. John knew that golfers needed more information to help them improve. The GAME GOLF product is allowed under the Rules of Golf and is permitted in tournament play, allowing automatic shot and game tracking for comprehensive post round analytics and social extension of the game through the GAMEGOLF.com platform. GAME GOLF has partnered with the PGA of America and with Golf Channel. Both organizations believes that golf is ready for technology that inspires the players of the game to play more, extend the game beyond the course and attract younger golfers to the game. The development company behind GAME GOLF is Game Your Game Inc, a privately held company that is pioneering the gamification of sport through its development of the GAME platform with its first product being GAME GOLF.