Infinite Reality, Inc. provides world-class tools and services that enable creators and companies to develop fully realized Metaverse experiences. These experiences foster creativity, personal connections, and limitless value for brands looking to shape the future of audience engagement and commercial opportunity. Our vision for an open Metaverse makes each brand, creator, and citizen the master of their digital experiences, their data, and the ways in which they distribute content, commercialize their creations, and build communities. Infinite Reality’s Innovation Team advises,designs, manages, and oversees custom built Metaverse experiences, leveraging our Technology Team’s platform development expertise, while our Entertainment Team produces exceptional content and events featuring the world’s best talent. iR is the parent company to digitally native brands including championship esports organizations Rogue and the London Royal Ravens, premier influencer management agency TalentX Entertainment, content creator collectives SwayLA and MADGMR, and the NIL platform Xchange Factor.