leAD – legacy of Adi Dassler – is a Berlin-based sports entrepreneurship and investment powerhouse that helps fund and nurture remarkable sports startups. It was initiated by the grandchildren of Adi Dassler together with a unique group of shareholders who are experts in the fields of venture capital, business, sports business, and tech. It consists of the following elements: the leAD Sports Accelerator, the leAD Business Builder, and the ADvantage Sports Tech Fund.