Job Description
Job Description
We are looking for a seasoned Content Creator Leader to help lead the development and growth of Nielsen's emerging content creator measurement business, positioning the company as the authority in creator economy analytics. This person should have Creator Economy Expertise which stretches across all major and emerging media platforms.
This strategic role will:Define and execute the global vision for Nielsen's Content Creator measurement solutionsBuild a scalable business line that captures the growing influence of digital creators across platformsDevelop innovative measurement methodologies that quantify creator impact, audience engagement, and advertising effectivenessForge strategic partnerships with major creator platforms, talent agencies, and brand advertisersDrive significant revenue growth through new product offerings tailored to the creator ecosystemEstablish Nielsen as the industry standard for creator measurement and valuationLead cross-functional initiatives spanning product development, data science, sales, and client successRepresent Nielsen's creator measurement capabilities with industry leaders and at key industry eventsCore Competencies RequiredCreator Economy Expertise: Deep understanding of the creator landscape, monetization models, and platform dynamics across YouTube, TikTok, Instagram, Twitch, and emerging platformsStrategic Vision: Ability to identify market opportunities and develop long-term strategies that align with Nielsen's broader measurement evolutionProduct Innovation: Experience developing measurement products that solve complex client challenges in emerging media spacesBusiness Development: Proven track record building new lines of business and driving substantial revenue growthLeadership: Exceptional ability to build and inspire high-performing teams across global marketsRelationship Management: Skill in establishing partnerships with platforms, creators, agencies, and brand advertisersTechnical Acumen: Understanding of data collection methodologies, APIs, and integration requirements across digital platformsMarket Intelligence: Ability to anticipate industry trends and position Nielsen offerings accordinglyP&L Management: Experience with full profit and loss responsibility for a business unit or product lineCross-functional Collaboration: Coordinate effectively across research, product, technology, and commercial teamsNielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $100,000 - $300,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
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