Read by 169 job seekers.

Mexico (CDMX - Remote)

Apply now for a career that puts wellbeing first!

GET TO KNOW US

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy.

THE OPPORTUNITY

We are hiring a Content Marketing Specialist - Latam to our Marketing team in Mexico!

The Gympass Content Marketing team is seeking a Content Marketing Specialist to create, execute, and optimize an omnichannel content strategy that supports our marketing efforts in Spanish-speaking Latin America, specifically in Mexico, Argentina, and Chile. We need someone who is not afraid to dive deep into our content strategy, leading the ideation of content topics based on keyword research, competitive analysis, regional consumer behaviors, and SEO best practices. We have high expectations for our organic search channel, and we need someone willing to evolve our content strategy to help us achieve our aggressive regional goals. But it doesn’t end with SEO. We need someone willing to expand our content into other channels and formats, including but not limited to video, audio, thought leadership, unique research, and co-branded content, to name a few. This position reports to the VP of Content Marketing but will work closely with the regional marketing team in Latin America.

YOUR IMPACT

Own the development and implementation of our SEO strategy in Spanish-speaking Latam, with the intent of increasing organic search traffic to our website and delivering qualified leads.
Leverage keyword research (both short-tail and long-tail), competitive analyses, and persona insights to support our content pillar and spokes strategy, and identify opportunities for internal linking.
Identify opportunities to optimize our content to maximize SERP rankings and increase conversions.
Monitor the performance of our SEO strategies, including traffic, conversions, page engagement metrics, and SERP rankings, and report to stakeholders.
Manage all content publishing for your region using our Content Management System.
Manage our regional agencies to produce blog content, lead magnets, and other forms of digital content.
Expand our search strategies into adjacent channels, such as YouTube and other emerging and established social platforms.
Support our global content marketing efforts by promoting our annual thought leadership reports and other assets via our regional channels.
Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

You have 3 to 5 years of experience as a content marketer, with a proven track record of creating engaging, impactful content.
You are an SEO expert who is fascinated with the rapidly evolving nature of Google’s SERP and the impact of Search Generative Experience on traffic.
You love using AI tools to create efficiencies in your content development process.
You are a full-funnel content strategist, who understands how to convert traffic into leads and MQLs.
You have a strong interest in creating other forms of content, particularly video and audio.
You are highly analytical, with expertise in Ahrefs, Google Analytics, Google Console, and Hubspot, and utilize data to drive all decisions.
You are a strong communicator both written and verbal, with the ability to synthesize the complex nuances of content marketing for our stakeholders.
You are a true team player who loves working towards both team and individual goals, all while living and breathing our Gympass mission.
Advanced English skills.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in content marketing and advanced english are mandatory requirements.

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and well-being of our employees. Our flexible program allows you to customize your benefits, according to your needs!

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: We understand that together, Gympassers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

GYMPASS: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!

And to get a glimpse of Life at Gympass… Follow us on Instagram @gympasscareers and LinkedIn!

Diversity, Equity, and Belonging at Gympass

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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