Coordinator, Brand Marketing

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Novato, California, United States

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

The 2K Global Sports Marketing Team is looking for a hard-working Marketing Coordinator to support the Global Marketing Strategy function for WWE 2K. This is an incredible opportunity to learn global brand marketing with one of the world’s most recognized sports, lifestyle, and gaming brands and with a team of experienced, fun and passionate marketers. We are looking for a special individual to complete the team and take our franchises to the next level.

The ideal candidate will possess strong written and oral communication skills, a high level of emotional IQ, strong interactive gaming, sports, and/or lifestyle marketing knowledge, and the ability to continually evolve, drive, and maintain processes needed to ensure that the Global Marketing Strategy team continues to drive innovative and creative brands and campaigns. This candidate will also have experience in project management and display the ability to work with diverse groups and personalities including internal cross-functional teams (Communications, Influencer Marketing, Social Media, Community, Territories, Sales, Web, Media, Legal and Creative), as well as various 3rd party agencies, external partners, and vendors. High attention to detail, ability to take direction, and the ability to keep teams organized, motivated to do their best work, and well informed to hit deadlines will be critical in this role. Finally, we are looking for a team mate with a positive, and roll-up-your-sleeves, can-do-attitude that can further strengthen the collaborative and dynamic culture of the team.

This role will report to the Senior Manager, Global Sports Marketing and will be a crucial part of the ongoing effort to further grow the WWE 2K business globally and to push our brand to new heights within the interactive entertainment, sports entertainment, and popular culture spheres.

What You Will Do

As a member of the 2K global sports marketing effort, the Coordinator, Global Sports Marketing will be critical in growing WWE 2K as a franchise. Amongst other marketing-oriented responsibilities, the candidate’s key duties will be to:

Assist in the day-to-day processes of Global Marketing Strategy execution including managing calendars, setting up and running meetings, processing, and delivering meeting notes, and inputting feedback on programs and assets.
Provide project management and support to the immediate Global Marketing Strategy team for team projects
Work with cross-functional teams and external parties to coordinate and effectively implement project marketing activations across Communications, Influencer Marketing, Social media, Community, Territories, Sales, Web, Media, Legal and Creative.
Brief, project manage, and champion creative production across Marketing, Creative, Legal, Partner approvals and other necessary parties.
Be a representative of the Global Marketing Strategy team and liaise with Territory teams to ensure they receive assets and latest calendar updates.
Support Managers in the development and coordination of Web and Media strategies and plans.
Serve as point of contact for 2K finance team for all partner invoice payment processing.
Identify risks in advance and communicate appropriately.
Provide ongoing support of communication and game content feedback to Development Studios.

What We Think Will Be A Great Fit

College degree or equivalent and 1 to 2 years of office experience, preferably in consumer marketing.
Does not need to have a deep product knowledge of WWE, or be a “fan”. However, once on board, does need to take an active interest in learning the brand and keeping up with brand programming, consumer data, and business trends to learn the brand inside and out.
Strong competence in understanding both artistic and scientific aspects of marketing and the ability to expertly lean into – or balance – either discipline for any challenge
Possess excellent communication skills, both written and verbal
Ability to listen, take direction, problem solve, and take-action
We are a fast-paced, dynamic team – the ability to multitask, pivot, roll with the punches, and do it with a positive attitude is paramount.
Self-starter, able to take ownership over tasks and carry them throughout to the end
Ability to prioritize tasks and succeed under pressure of time, of changing and challenging situations, and of high expectations from team
Previous game marketing related industry experience a plus

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $20.00 and $40.00 per Hour. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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