Job Summary

Title: Creative & Social Strategy Manager Location: New York, NY (On-Site, 5 days a week in office) The Role: Roc Nation is looking for a Brand Manager of Paper Planes and the Roc Nation creative department to develop a multi-channel social strategy for maximum views, impact, and growth. The multi-talented Brand Manager will lead the charge in shaping, producing, and creating dynamic content that elevates our brand and connects with our audience across digital, physical, and cultural spaces. This role blends strategy, creative, and execution – you’ll act as a content producer, brand-strategist, and occasional on-camera talent while spearheading collaborative partnerships that drive traffic and growth to our channels. This is a high-visibility, high-impact role that requires deep cultural fluency, a sharp eye for brand identity, and the ability to take campaigns from concept to execution with authenticity.

Responsibilities

• Content Strategy &
• Ideation Develop tailored content strategies for each brand and campaign across digital, social, and video for all brand channels Translate brand and campaign goals into compelling creative ideas that perform across platforms Stay ahead of trends, audience behavior and platform best practices to inform strategy, using data-informed social strategies beyond aesthetic posting Create structured launch rollouts and strategically plan content for in-between campaigns Develop and manage a monthly content calendar aligned with product drops and campaigns Help build and execute a clear TikTok growth strategy Creative Development &
• Production Direct and guide short-form storytelling content that aligns with our brands narratives Lead creative development including concepting, scripting, and storyboarding for branded content Self-shoot and edit as well as collaborate with content production, design, and marketing teams to produce high-impact visual content Create content specific to each social channel Lead weekly community engagement efforts (stories, polls, interactive content, etc.) Brand Partnerships &
• Collaborations Identify and lead strategic collaborations with culturally relevant brands, businesses, and individuals for all apparel and merch drops. Build partnerships that authentically align with brand values and resonate with our audience Oversee co-branded content development Performance &
• Growth Drive measurable traffic to both online and in-store points of purchase through content and partnership campaigns Analyze performance metrics to refine content strategy and optimize future campaigns Work cross-functionally with e-comm, retail, and marketing teams to ensure alignment and maximize visibility Other duties, as assigned Qualifications: Knowledge of Roc Nation, Paper Planes and related brands/businesses 2 - 4 years experience in community/social media management including copywriting and calendar planning. Preferably in entertainment and/or fashion Experience creating and executing clear TikTok growth strategies Self-motivated with a proven track record supporting brand initiatives and developing digital/social campaigns that drive consistent growth Strong writing, scripting, and creative development skills Comfortable and charismatic on camera / in voiceover roles Strong organizational skills, experience with managing multiple brands or working in an agency structure preferred Strong written and verbal communication skills Digitally native with an inherent knowledge and understanding of digital/social platforms, trends, and content Proven experience in developing brand partnerships and collaboration Strong project management and cross-functional collaboration skills Positive attitude and the ability to take constructive criticism Collaborative mindset and ability to assume different roles based on directive Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. Benefits &
• Perks HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days CAREER: Career and skill development programs with School of Live WEALTH: 401(k) program with company match Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

The expected compensation for this position is: $80,000.00 USD - $100,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. Established in 2008, Roc Nation is the leading global entertainment organization. Headquartered in New York, the company conducts business operations worldwide — maintaining offices in Los Angeles, London, and Brazil. Roc Nation’s recognition as a world-renowned entertainment company comes, in part, from the all-encompassing range of services we provide our clients. Whether building careers and brands from the ground up or championing the ongoing success of our talent roster, we continue to revolutionize and redefine the business of entertainment. Roc Nation’s diverse client portfolio includes many of the most celebrated recording artists, producers, songwriters, and athletes. Each of our clients are given access to the full scope of our cutting-edge capabilities — from artist management, music publishing, international distribution, touring, production, strategic brand development, and more. We form partnerships with experts who break the mold in industries such as media, entertainment, technology, music management, fashion, and philanthropy to support our clientele. Roc Nation proudly represents musical phenomenon such as Rihanna, Alicia Keys, Lil Uzi Vert, Megan Thee Stallion, and Fat Joe — securing massive brand collaborations, selling record-breaking concert tours, and producing history-making events across every facet of our company. Bridging music and sports, in 2019, Roc Nation partnered with the National Football League (NFL) as the organization’s live music entertainment strategist. Since then, Roc Nation has produced award-winning Super Bowl Halftime shows, bringing in notable headliners such as The Weeknd, Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Rihanna, and Usher. The first of its kind, the Roc Nation-NFL collaboration has seen massive success, making history as the first Super Bowl Halftime Show to win an Emmy award for Outstanding Variety Special (Live) in 2022, followed by another Emmy win in 2023 for Outstanding Directing For A Variety Special. Additionally, the Super Bowl LIX Halftime Show starring Kendrick Lamar broke the viewership record with 133.5 million people tuning in to watch the performance. Roc Nation Sports In 2013, Roc Nation Sports launched to offer specialized services that cultivate long-term career growth opportunities for athletes. To best support our roster of athletes on and off the field at a global scale, Roc Nation Sports creates and executes strategic marketing and endorsement deals, brand collaborations, and facilitates media relations, as well as coordinates philanthropic opportunities, among other offerings. We represent renowned athletes such as Dez Bryant, Jaire Alexander, Skylar Diggins, Kevin De Bruyne, Robinson Canó, Mark Vientos, and many more. Team Roc Alongside business endeavors, Roc Nation supports communities around the world through its philanthropic division, Team Roc. Maintaining a commitment to activism and humanitarianism, Team Roc collaborates with partners to tackle inequities across four pillars: education, emergency relief and community goodwill, criminal justice, and health and wellness.