CRM & VIP Analyst 

📍 Location: Malta 
🔍 Do you thrive on uncovering stories behind the data and using your insights to create exceptional customer experiences? At Betsson Group, we're searching for a CRM & VIP Analyst who can unlock the power of data to boost player engagement and loyalty across our dynamic Casino & Sports verticals.

A Flavour of What You’ll Be Doing:

• Measure & Optimise CRM Performance
  Track and analyse the effectiveness of CRM campaigns (email, SMS, push notifications, outbound calls). Proactively forecast results and flag areas for improvement.
• Partner with Key Stakeholders
  Collaborate closely with CRM teams to provide data-driven insights, regular reporting, and performance summaries on campaign effectiveness and player engagement.
• Deep Dive into Player Insights
  Perform detailed analysis to understand player behavior, identify key engagement drivers, and deliver actionable recommendations to enhance player lifecycle value.
• Forecast & Analyse Spend
  Ensure CRM & VIP spending aligns with strategic goals by forecasting, monitoring, and evaluating campaign and player lifecycle investments.
• Proactive Risk Management
  Identify bonus risk, detect potential fraud, and provide insights into player behavior patterns to mitigate risks and optimise marketing spend.
• Enhance VIP Experiences
  Support VIP Managers by delivering insightful analysis of high-value player activities, preferences, and responses to CRM initiatives. Guide decision-making for VIP event planning and execution.
• Maintain & Innovate Reporting
  Build, maintain, and enhance CRM & VIP dashboards and reports to ensure stakeholders have the latest data at their fingertips.

WHAT WE ARE LOOKING FOR:

• Bachelor’s degree or higher in Mathematics, Statistics, Economics, or another quantitative discipline.
• 2+ years of experience in data analytics, CRM analytics, or customer insights.
• Strong proficiency in SQL
• Familiarity with Python
• Solid experience using Power BI or similar Business Intelligence tools
• Familiarity with statistical methods such as A/B testing and advanced analytics
• Prior experience or genuine interest in the iGaming industry
• Understanding of player bonuses and incentives

Key Analytical Skills

• Great at problem solving and critical thinking – highly analytical and knows how to approach and solve business questions, providing actionable insight to stakeholders.
• Highly analytical, curious, and able to approach complex business questions strategically.
• A compelling storyteller, able to communicate data insights effectively to technical and non-technical stakeholders.
• Takes ownership and proactive
• Solution-oriented, flexible mindset—comfortable in a dynamic, fast-paced environment.
• Driven by results, always seeking opportunities for improvement through data-driven decision

Why Join Betsson Group?

• Influence key decisions in an environment where data-driven insights truly matter.
• Thrive within a global team of innovators who value collaboration and continuous learning.
• Grow your career in one of the most exciting, data-rich industries

Ready to turn your analytical skills into real-world player engagement success?
Apply now and join us on the journey to drive outstanding customer experiences through data.

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