CRM Marketing Manager at Zwift

Read by 85 job seekers.

Long Beach, CA

Seniority Level: Mid-Senior

About the role and about You:

Are you an experienced CRM expert with a passion for driving customer engagement and retention? At Zwift, we’re seeking a collaborative innovator with a solution-oriented, can-do mindset. In this role, you'll spearhead the planning and launch of dynamic multi-channel CRM campaigns that support our direct-to-consumer (DTC) products, e-commerce initiatives, and subscription services. You’ll take the lead in our mobile messaging strategy and execution, using your experience and mobile best practices to craft automations and user journeys that enhance every stage of the customer lifecycle.

In this role, you will have an immediate impact on evolving our audience strategy, segmentation, and personalization through data-driven creative, experimentation, and testing. You'll also be at the heart of helping our users discover the incredible value Zwift’s products and subscriptions offer, empowering them to fully embrace and delight in their fitness journey with us.

Your success will be defined by your ability to drive customer engagement and retention, effectively collaborating with diverse global teams, to build campaigns that achieve our business objectives. Join us at Zwift and make a tangible impact on the future of interactive fitness, all while enjoying the flexibility of working remotely. Let’s inspire, innovate, and achieve greatness together.

What you’ll do:

Collaborate with diverse teams across the organization and manage stakeholders effectively to successfully execute campaigns and achieve business objectives
Plan and launch multi-channel CRM campaigns to support marketing initiatives for Zwift’s DTC products, with a focus on our push and in-app marketing channels
Guide the development of evergreen lifecycle CRM for all stages of the customer funnel, through journey ideation and automation
Help evolve our audience strategy, segmentation, and personalization approach through experimentation and testing
Drive customer engagement and retention by identifying/analyzing customer segments and collecting insights based on past behavioral data
Partner with Data and Engineering teams to provide ongoing analysis and reporting on campaign performance

What we’re looking for:

5-7 years of demonstrated experience in lifecycle or growth marketing, including planning and executing global CRM campaigns
Strong background in customer conversion, re-engagement, and retention strategies, building multi-channel CRM campaigns and mobile messaging strategies for push notifications, in-app messages, and email
Proven ability to analyze campaign results, run A/B tests, and provide actionable insights and recommendations
Knowledge of CRM best practices in channel strategy, segmentation, deliverability, creative approaches, compliance, database hygiene, deliverability, and more
Excellent communication skills, capable of conveying complex technical concepts to various internal stakeholders, from Engineering and Data to Marketing and Product
Bachelor’s Degree in Business, Marketing, Journalism, related field OR equivalent relevant experience

Bonus points:

Experience working on subscription-based business models
Basic understanding of HTML and CSS sufficient to read and interpret code
Familiarity with Iterable and Litmus

The base salary for this position ranges between $84,500 to $135,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, qualifications, and geographic location. In addition to base salary, Zwift is proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses, equity, and a full range of medical, financial, and other perks and benefits.

How to stand out among the rest:

Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing careers@zwift.com.

Zwift, Inc. is an Equal Opportunity Employer.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $80,000 - $100,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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