About AlayaCare 

At AlayaCare, we’re more than just a fast-growing SaaS company, we’re a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients.   

With 550+ employees across Canada, the US, Australia, and Brazil, we’re united by a shared mission and a strong culture of transparency, growth, and human connection. Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career. 

About the Role 

The Customer and Partner Marketing Manager is a key member of the Demand Generation and Marketing teams who is responsible for generating net-new revenue among existing customers in North America (Canada, US). This role is responsible for planning and launching marketing campaigns and activities across a variety of channels to generate and accelerate customer expansion and partner integration deals. 

What You’ll Do      

• Plan, develop, and execute marketing campaigns focused on driving expansion deals and generating net-new
  revenue among existing customers.
  
• Launch and coordinate co-marketing and promotional campaigns with integration partners to generate partner
  interest and deals among both customer and prospects.
  
• Own the customer communication calendar in collaboration and coordination with other customer-facing teams.
  
• Manage the planning and execution of customer-focused webinars, email campaigns, newsletters, content
  development, customer advisory board events, and other customer engagement activities.
  
• Own the customer promotion and registrant communication for AlayaCare’s annual conference events (Better
  Outcomes).
  
• Work with Product Marketing to develop and deliver clear and timely communication regarding product launches,
  feature releases, and enhancements.
  
• Support outbound communication, targeted outreach, and follow up for Account Management (customer sales)
  team.
  
• Collaborate with the Content team to identify and develop customer success stories, testimonials, and case studies
  to be used in campaigns and sales enablement.
  
• Track, analyze, and report on campaign performance and make strategic recommendations to improve ROI and
  revenue impact.
  
• Test and refine messaging, channels, and tactics to grow engagement and improve results

What You Bring to the Team   

• 4+ years of B2B marketing experience, in SaaS ideally in healthcare technology.
• Bachelor's Degree (B.Sc., B.Comm, etc.) in Marketing 
• A strong understanding and proven track record of launching successful multi-channel marketing campaigns that drive measurable revenue growth.
• Strong project management skills with the ability to balance multiple simultaneous priorities and deadlines.
• Experience working cross-functionally with multiple teams including Sales, Customer Success, Product Marketing, and external partners.
• Proficiency with marketing automation platforms, CRM systems, and campaign analytics tools, preferably including HubSpot and Asana.
• Excellent written and verbal communication skills; ability to simplify and communicate complex topics for diverse audiences.

Location and Work Model 

AlayaCare supports a flexible hybrid working model. We value in-person collaboration and expect team members to work from the office on a regular basis, while still offering flexibility for work performed outside the office. The preferred candidate location for this position is within the Greater Toronto Area. 

Why AlayaCare?  

Mission-Driven Work  

• Build software that directly supports care providers and improves outcomes for patients and families.  

• Be part of a company that’s scaling with purpose.  

A High-Trust Culture  

• We believe in transparency, direct feedback, and assuming good intent.  

• Employees feel safe speaking openly about their career goals, and are supported in reaching them.  

Growth and Mobility  

• Promote-from-within culture.  

• Access to mentorship and support for career movement across teams.  

Flexibility and Well-Being  

• Hybrid-first work model, including a SuperFlex remote policy.  

• “Wellness Fridays” and a flexible vacation policy.  

• Paid Volunteer Time Off (VTO) and Company Wellness Days.  

Benefits That Matter  

• Equity in a well-funded company.  

• Generous group benefits and telemedicine coverage.  

• Lifestyle and productivity spending accounts.  

• Parental leave top-up and support programs.  

An Inclusive, Supportive Environment   

• We celebrate diverse perspectives and foster belonging through DEIB initiatives.  

• Employee-led events, summits, and social activities, both virtual and in person, help build lasting connections.  

Ready to Join Us?  

Apply today and be part of a company making a real difference in the post-acute care space. If this isn’t the perfect role for you, consider sharing it with someone who might be a great fit.  

AlayaCare uses AI tools during our hiring process to support fair, consistent, and objective decision-making. Some initial screening steps may be automated to help identify qualified candidates. If your application is declined automatically, you may request a human review.  

We’re committed to creating a workplace where everyone belongs. If you require accommodations during the application process, please reach out to talentacquisitionteam@alayacare.com.