Job Description

A Print Coding Analyst is responsible for viewing, analyzing, classifying and encoding magazine and newspaper material. The analyst must accurately identify ad type, size, position, section, bleed, and color.  Advertisements must also be classified by brand, title, and creative description.
 

JOB RESPONSIBILITIES

• Download and ingest digital publication content to the coding platform. 
• View digitized print content using proprietary print platform; content viewed includes national and local Consumer Magazines and Newspapers.
• Sort and organize digitized content to ensure all pages of an ad are captured together.
• Assign positions and page attributes as outlined by media specific guidelines.
• Identify advertising content within digitized print content by “clipping” ads, or validating automated “clips”.
• Follow established business rules to identify products or services being advertised.

• Quickly and accurately identify:

  • Brand/Advertiser Name 

  • Product Classification

  • Ad Type 

  • Size of Advertisement

  • Color

  • Positioning of Advertisement 

  • Assign Title Information

Qualifications

ROLE REQUIREMENTS:

• Must be able to work independently.
• Must be able to meet expected benchmarks for quality and output.
• Must be able to prioritize workload to meet deadlines.
• Must be analytical and detail oriented, with independent decision-making abilities.
• Must have strong organizational skills.
• Must respond well to feedback.
• Basic computer skills (spreadsheets, documents, e-mail).
• Experience working in a production environment is a plus.

Additional Information

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