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Twin Health is hiring a

Digital Marketing Analyst

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Remote, USA
Posted 2 years ago
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Job Description

Twin Health 

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. 

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here 

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity

Are you a data-driven individual with a passion for digital analytics? Twin Health is seeking a highly skilled and motivated Digital Analyst to join our team. In this role, you will analyze and interpret digital data to drive strategic decisions and enhance the digital experience for our customers. You will leverage various analytics tools, collaborate with cross-functional teams, and deliver actionable insights that shape our digital strategy. If you thrive in a fast-paced, dynamic environment and have a proven track record of turning data into actionable recommendations, we want to hear from you!

Responsibilities 

  • Relationship Management:
    • Engage with stakeholders to understand their needs and develop digital analytics measurement strategies that ensure those needs are met.
  • Tagging & Data Collection:
    • Design and configure tag management solutions based on requirements to ensure accurate digital data collection using platforms such as Google Tag Manager, Adobe Launch, or Telium.
  • Data Analysis & Insight Development:
    • Utilize various tools and techniques to collect, clean, and analyze digital data from sources such as websites, social media, and online campaigns.
    • Identify trends, patterns, and opportunities that can enhance the digital customer experience.
    • Translate analytical findings into clear, actionable insights and recommendations.
  • Optimization & Testing:
    • Identify areas for improvement, including website usability, conversion rates, and customer engagement.
    • Develop and execute A/B tests to validate insights and drive performance enhancements.
  • Cross-Functional Collaboration:
    • Work closely with marketing, product, and technology teams to align data-driven recommendations with overall business goals.
    • Present complex data insights clearly and concisely to non-technical stakeholders, including senior leadership.
  • Performance Monitoring & Reporting:
    • Develop and maintain dashboards and reports to track key performance indicators, providing regular updates to stakeholders.
  • Strategic Data Initiatives:
    • Collaborate with the data and analytics team to develop and refine a comprehensive data strategy and support the implementation of data-driven processes.
  • Data Integrity & Governance:
    • Ensure the accuracy and integrity of digital data through regular audits and troubleshooting discrepancies.
    • Confirm that data collection complies with HIPAA regulations and partner agreements.
  • Project Support:
    • Participate in special projects and initiatives related to digital analytics, including the implementation of new tracking methods or tools to support Twin Health’s overall digital strategy.
  • Additional duties as assigned


Qualifications

Education & Experience:

    • Bachelor’s degree in Data Science, Analytics, Marketing, Computer Science, or a related field. An advanced degree is a plus.
    • Proven experience (typically 2+ years) in digital analytics, data interpretation, and delivering actionable insights in a dynamic digital environment.

Technical Skills:

    • Digital Analytics Platforms: Deep expertise with tools such as Google Analytics, Adobe Analytics (or AEP), and Mixpanel.
    • Tag Management & QA: Strong experience with tag management solutions (e.g., Google Tag Manager, Adobe Launch, or Telium) and a proven track record in technical debugging and quality assurance for both web and mobile analytics implementations.
    • Martech Integration:
      Familiarity with marketing technology solutions like Salesforce, Braze, HubSpot, Webflow, Facebook, Instagram, and LinkedIn and similar platforms to support digital marketing analytics.
    • Data Integration & Reporting:
      Experience in managing the complete analytics lifecycle—from requirements gathering and data integration to insights generation and optimization. Familiarity with API development and cloud-based data architectures is a plus.

Analytical & Problem-Solving Abilities:

    • Excellent troubleshooting skills and a strong analytical mindset.
    • Ability to interpret complex datasets and technical challenges, translating them into clear, actionable insights that drive digital strategy.

Communication & Collaboration:

    • Excellent written and verbal communication skills.
    • Proven ability to work effectively with both technical and non-technical stakeholders—including marketing teams, product owners, and developers—to ensure accurate data capture and reporting.

Preferred Qualifications:

    • Industry certifications in digital analytics platforms (e.g., Google Analytics, Adobe Analytics) or related digital marketing technologies.
    • Experience in a fast-paced digital technology or large enterprise health tech environment.
    • Familiarity with agile methodologies and project management tools
    • Experience in B2B2C preferred
  • This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits  

The compensation range for this position is $100,000-$105,000 annually.

In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

  • A competitive compensation package in line with leading technology companies
  • As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments.
  • Opportunity for equity participation 
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan
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