The 4th Hour of TODAY is looking for a Digital Producer to lead digital content for Jenna Bush Hager and Sheinelle Jones across social, digital, and TODAY.com.

This role is fully embedded with the show and talent, requiring someone who is confident working directly with on-air personalities and celebrity guests in fast-paced, high-visibility environments. They will partner closely with broadcast producers, bookers, and our digital teams to ensure every segment and guest has a strong, strategic digital extension.

This producer will own the end-to-end execution of content - from ideation through publishing - while driving social franchise development, real-time coverage, video extensions, and editorial output for TODAY.com.

This position is represented by the News Guild – NY CWA.

What You’ll Do:

• Lead real-time digital coverage of the 4th Hour -- clipping, editing, and publishing high-impact moments as they happen 
• Own talent coverage, regularly shadowing Jenna & Sheinelle (in-studio, backstage, pre/post-show) to identify and capture social-first content 
• Work closely with broadcast producers and booking teams to plan ahead for segments and maximize celebrity guest appearance across platforms 
• Concept, build, and lead social franchises (recurring formats, games, interview styles, audience callouts) featuring on-air talent and guests 
• Turn each segment and guest into multiple pieces of content (social clips, backstage, quick-turn formats, extended interviews) 
• Produce original digital content - from social to video and today.com articles - with talent and celebrity guests, both in-studio and around 30 Rock 
• Collaborate with our original video team to produce Jenna & Sheinelle-related video content
• Act as a key bridge between broadcast and digital
• Collaborate with today.com on editorial content tied to the 4th Hour, including pitching and helping produce and package TODAY.com stories, recaps, and guest-driven content 
• Ensure consistency across broadcast segments, social coverage, and site storytelling

Execution + Strategy

• Lead end-to-end execution: scripting, editing, writing, publishing, and optimizing content 
• Oversee on-site and in-studio digital activations, including audience callouts and interactive segments 
• Use performance data to iterate on formats and franchises, scaling what works 
• Manage multiple priorities in a fast-paced, live production environment 

Key Focus Areas

• Talent + celebrity-driven content ownership 
• Social franchise development and scaling 
• Deep integration with broadcast and daily rundown 
• Original video ideas
• TODAY.com editorial ownership 
• Real-time, in-studio execution 
• Multi-platform storytelling (IG, TikTok, YouTube Shorts, Facebook, TODAY.com)