Read by 140 job seekers.

Boston, Massachusetts

TB12 Sports is transforming health by empowering people to do what they love, better and for longer. In January 2024, we announced the merger between TB12 Sports and NOBULL. Joining the TB12/ NOBULL team offers a rare opportunity for those with an entrepreneurial spirit looking to get in at the ground level of a rapidly growing business, in a position with room for growth.

As TB12 and NOBULL continue to charge forward, we're seeking a highly skilled and innovative Innovation Director to join our team at a pivotal moment in our journey. The successful candidate will lead the marketing efforts for TB12 and our new nutrition division, leveraging their expertise in brand marketing and experience within the CPG, supplements, or nutraceutical categories. This is a unique opportunity to shape the marketing strategy of a fast-paced and rapidly growing brand, driving awareness, engagement, and growth for TB12 and NOBULL. This is a unique opportunity to make a significant impact in a dynamic and rapidly expanding brand.

Responsibilities:

Develop and execute a comprehensive marketing strategy for TB12 Nutrition, aligned with the company's overall brand vision and business goals.

Lead brand development and positioning efforts to ensure a strong, cohesive brand identity across all marketing channels.

Oversee the creation and implementation of integrated marketing campaigns, including digital, social media, content, influencer marketing, and traditional media.

Collaborate with cross-functional teams, including Product Development, eCommerce, and Operations to ensure alignment and support for marketing initiatives.

Conduct market research and analyze consumer insights to inform marketing strategies and identify growth opportunities.

Manage and optimize the marketing budget to achieve maximum ROI and drive business growth.

Build and lead a high-performing marketing team, providing mentorship and development opportunities.

Establish and maintain relationships with key external partners, including agencies, media outlets, and influencers.

Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies and drive continuous improvement.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Minimum of 8-10 years of experience in brand marketing, with a focus on CPG, supplements, or nutraceuticals.

Experience with DTC, high growth, and disruptor brands is a plus.

Proven track record of developing and executing successful marketing strategies and campaigns.

Strong leadership and team management skills, with the ability to inspire and motivate a team.

Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.

Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Passion for health, fitness, and nutrition, with a commitment to innovation and excellence.

Experience with digital marketing, social media, and e-commerce strategies.

Commitment to getting better every day!

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $100,000 - $140,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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