The Director, MarTech Strategy & Activation is a strategic lead within the Marketing organization, responsible for bridging technical capabilities and business applications. This role manages the daily operations of our AdTech and MarTech tools, ensuring they are configured to maximize the value of our first-party fan data for targeted, high-performance campaigns. You will act as the primary translator between marketing goals and technical execution, optimizing our automation ecosystem to improve fan engagement and drive measurable business growth.

Responsibilities 

Strategy & Innovation

• Lead the development of deep, multi-dimensional fan profiles that empower marketing teams with actionable audience insights and triggers needed to deliver effective campaigns
• Own the adoption and marketing application of first-party data and data clean rooms, enabling advanced targeting, measurement, and privacy-safe data collaboration
• Create new and innovative marketing use cases, pushing the organization toward advanced capabilities such as behavior-triggered journeys across all channels and products, predictive audiences, and event-based decisioning
• Serve as the primary voice of the business to Product, Engineering, and Data teams, gathering and translating complex marketing requirements into clear technical specifications
• Evaluate, recommend, and optimize the League’s MarTech tools; lead RFPs, pilots, and capability assessments to ensure the marketing technology stack meets marketer needs in addition to technical requirements

Operations & Execution

• Create and enforce governance for marketing communications across Email, SMS, Push, and paid channels, including frequency cap definitions, prioritization logic, channel hierarchy, and suppression rules to ensure fans receive the right message at the right time
• Standardize workflows across League and Club channels, ensuring all marketing stakeholders leverage shared automation capabilities to deliver consistent, high-quality fan experiences
• Partner with Analytics and the Fan Data Platform team to define attribution logic and measurement frameworks, ensuring digital marketing programs are tracked, evaluated, and optimized with a consistent methodology
• Develop specific project plans to prioritize and execute against business goals; provide regular status updates on progress and gaps while actively soliciting feedback to maintain alignment across the organization

Qualifications & Skills

• 4-year degree in marketing, business, data science, or related field; or equivalent relevant experience
• 7+ years of experience in marketing technology, marketing operations, or digital strategy
• Deep fluency in activation platforms (Email, SMS, Push, Paid Media, Journey Orchestration, etc.)
• Proven expertise utilizing Customer Data Platforms (CDPs) and Data Clean Rooms to drive secure audience targeting and personalization
• Demonstrated experience acting as the liaison between business stakeholders and technical engineering teams, translating business goals into technical reality
• A track record of taking platforms from implementation to innovation, proactively creating use cases that drive measurable ROI or efficiency
• Solid understanding of marketing governance, data privacy (GDPR, CCPA), and the end-to-end digital marketing flow
• Familiarity with Agentic AI workflows, synthetic data, or contextual intelligence

Salary Range: $140,000 - $175,000 (Base Salary) + Bonus

As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.

Top MLB Perks & Benefits:

• Competitive Benefits Package
• Company Contributed 401K Plan
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Pet Insurance