Summary:
- Location: Austin, TX
- Experience: 10+ years
- Commitment: Full time
Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We’ve redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we’ve built eyewear that moves with you.
We’re looking for a hands-on Director of Data and Analytics to own and evolve the systems and data architecture at ROKA. We’re consolidating key technology functions in-house and need someone who can bridge strategy with execution - keeping the business running smoothly today while designing and building for tomorrow.
This is a player-coach role: you’ll manage external technology partners, collaborate with department leaders across ROKA, and be directly involved in system optimization, integrations, and data enablement.
Systems Ownership & Integration:
- Own and maintain the company’s technology ecosystem, including NetSuite (ERP), Shopify (ecommerce), our WMS, and all system integrations
- Oversee system performance, data integrity, and uptime, ensuring seamless flow of information across business functions
- Manage and coordinate external partners for system development, customization, and support
Data Architecture, Analytics & Reporting:
- Design and maintain data architecture leveraging BigQuery and Looker, ensuring reliable and accessible data for all teams
- Drive the company’s business analytics and reporting capability, establishing frameworks, definitions, and KPIs that support companywide visibility and accountability
- Partner with an existing shared analytics resource to deliver dashboards and ad-hoc reporting for functional leaders, ensuring alignment on key metrics and business logic
- Develop and improve processes to measure and manage ecommerce funnel metrics, from site traffic and conversion through fulfillment and retention, providing consistent visibility into performance drivers across marketing, merchandising, and operations
- Ensure strong data governance, clear documentation, and scalable reporting processes that support informed decision-making
Operational Technology Leadership:
- Serve as ROKA’s in house technical leader, providing technical expertise to different departments and promoting cross-functional collaboration
- Support ongoing Shopify development and customization, directly or through agency partners
- Collaborate with leadership to align systems and data infrastructure with company strategy, enabling scalability and automation
- Oversee vendor selection, implementation, and integrations for any new tools or platforms
Strategic Planning & Roadmap:
- Develop a technology roadmap aligned with company goals and operational priorities.
- Identify opportunities to improve process efficiency, data visibility, and system interoperability
- Partner with e-commerce and marketing teams to enhance end-to-end funnel measurement, attribution visibility, and profitability tracking across customer journeys
- Translate business needs into technical solutions and actionable implementation plans
Must Haves:
Experience:
- Proven experience (10+ years) with a track record of success in technology, operations systems, or data architecture. Ideally in a consumer products or ecommerce environment
- Proven experience with NetSuite, Shopify, and related integrations
- Experience implementing new technologies and systems company wide
- Experience overseeing existing company wide systems
- Strong understanding of data engineering principles and experience with BigQuery, Looker, or equivalent analytics platforms
- Experience driving analytics initiatives and enabling business users with accessible, consistent reporting
- Experience implementing new technologies and systems company wide
- Hands-on experience building or overseeing integrations (e.g., API, middleware, ETL)
- Familiarity with WMS and inventory management systems
Skills & Attributes:
- Exquisite technical understanding and skills
- Player-Coach Mentality: Comfortable moving between strategic architecture and hands-on troubleshooting
- Self-starter with the ability to work independently
- Systems thinker with a bias for process simplification and automation
- Strong collaborator who can translate technical complexity into clear business language
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
- Must be authorized to work in the U.S.
Work Location:
ROKA is located in Austin, TX, USA. The Company is on a hybrid work schedule. Candidates must be prepared to work on-site as often as needed per the Department’s business needs. Remote candidates will not be considered for this position.
Benefits Include:
- Competitive compensation
- Employee and industry discounts
- Fun and casual but high-performance atmosphere
- Onsite corporate gym
- Health, dental, vision & FSA, employer paid life insurance
- Vacation and sick leave
- 401(k) with match
- Gym membership stipend
- Paid maternity (16 weeks) and paternity (8 weeks) leave
